|[February 20, 2014]
New FoodNetwork.com Delivers Enhanced Video, Mobile-Friendly Advertising Opportunities
NEW YORK --(Business Wire)--
Continuing to provide its advertising partners with the best platforms
and most engaged audiences, Food Network has improved and redesigned FoodNetwork.com
with enhanced video features and optimized mobile performance.
Advertisers will benefit from deeper contextual and visual alignment on
the site that will drive action from the brand's engaged consumers.�The
refreshed site also boasts ad units and integrations that are larger,
more effective, and newly optimized for mobile. Users of the site will
enjoy a seamless experience across all screens - desktop, mobile and
"We are creating more opportunities for advertisers to integrate their
messaging into the site beyond traditional ad units, plus the site's
increasing focus on video will drive substantially more premium video
views, which are in great demand from advertisers," said Ann Lundberg,
senior vice president of food and cooking digital sales for Scripps
Networks Interactive, parent company of Food Network. "The site's clean
visual layout and rich advertising formats make ads look beautiful on
any screen and create a deeper connection with our fans."
The new site design brings video front and center for users, whether
they seek entertainment, inspiration or how-to advice. Short-form,
instructional video around Food Network's trusted chefs and recipes
helps users be more successful in the kitchen while encouraging them to
spend more time on the site.�Entertainment-driven visitors can catch up
on their favorite Food Network shows and talent while enjoying
digital-only series such as "Bobby Flay Fit."
"FoodNetwork.com's redesign offers an enhanced user interface providing
consumers the best possible digital experience our brand has to offer,"
said�Bob Madden, senior vice president of digital food properties for
Scripps Networks. "The site has grown into so much more than just a
recipe repository and companion to our programming. It has evolved into
a vibrant destination in and of itself for�food fans of all tastes.�The
refreshed site will help�satisfy our audience's insatiable demand for
the Food Network brand."
Consumers asked for access to their favorite recipes in the kitchen and
in the store. FoodNetwork.com's new cross-platform recipe box and
shopping list is the answer. Especially designed for consumer packaged
goods advertisers, the tool will enable users to add recipes instantly
to an online recipe box. The feature drives usage to help loyal visitors
save, personalize and share recipes.
Additionally, in conjunction with the sie launch, new partnerships with
Viggle and Twitter (News - Alert) will allow advertising partners to extend their
digital content sponsorships across screens and devices.
According to comScore (News - Alert) Multi-Platform figures, the Scripps Networks
stable of food-related digital properties - FoodNetwork.com, CookingChannelTV.com,
and their accompanying mobile apps - garnered an average of 35 million
monthly unique users last year, which surged to more than 40 million
during the high-traffic holiday period.
"Our food sites attract cable's most convergent audience, both watching
the networks and interacting online, but it doesn't end there," Lundberg
said. "Our powerful brands rank No. 1 in motivating our audiences to try
new things and buy what's advertised. As this new functionality scales
across all of our digital properties, it will allow us to leverage that
reach and close the loop from awareness to trial, generating superior
results for our partners."
About Food Network
Food Network (www.foodnetwork.com)
is a unique lifestyle network, website and magazine that connects
viewers to the power and joy of food. The network strives to be viewers'
best friend in food and is committed to leading by teaching, inspiring,
empowering and entertaining through its talent and expertise. Food
Network is distributed to more than 100 million U.S. households and
averages more than 9.9 million unique web users monthly. Since launching
in 2009, Food Network Magazine's rate base has grown tenfold and
is now the second largest monthly magazine on the newsstand, with over
11.6 million readers.�Headquartered in New York, Food Network has a
growing international presence with programming in more than 150
countries, including 24-hour networks in the United Kingdom, Asia, and
the Europe, Middle East and Africa (EMEA) region. Scripps Networks
Interactive (NYSE: SNI), which also owns and operates Cooking
Channel and Great
American Country, is the manager and general partner.
About Scripps Networks Interactive
Scripps Networks Interactive (NYSE: SNI) is one of the leading
developers of engaging lifestyle content in the home, food and travel
categories for television, the Internet and emerging platforms. The
company's lifestyle media portfolio comprises popular television and
Internet brands HGTV, DIY Network, Food Network, Cooking Channel, Travel
Channel and Great American Country, which collectively reach more than
170 million consumers each month. Companion websites complement on-air
programming with video and social media that inform and inspire. The
company's global networks reach millions of consumers across Asia,
Europe, the Middle East and Africa. Scripps Networks Interactive is
headquartered in Knoxville, Tenn. For more information, please visit scrippsnetworksinteractive.com.
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