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TMCNet:  Growing Market Demand for Channel Data Management Solution Drives Change at Zyme

[February 20, 2014]

Growing Market Demand for Channel Data Management Solution Drives Change at Zyme

(Marketwire Via Acquire Media NewsEdge) SAN FRANCISCO, CA -- (Marketwired) -- 02/20/14 -- Zyme, the leader in Channel Data Management (CDM), has experienced a significant increase in demand for its cloud-based SaaS enterprise applications that help increase channel sales, improve the ROI of channel marketing programs, and simplify global channel data collection. As a result, Zyme posted a record year in 2013, both in terms of customer acquisition and revenue growth.

The crucial business benefits available to companies deploying Zyme's innovations were documented in a September 2013 Forrester Research Market Overview, "Channel Data Management, The Gateway To Channel Sales And Marketing Visibility." According to the report, Zyme delivers unsurpassed channel intelligence for customers via "...the most extensive reseller information network in the tech industry: It maintains a global directory of 750,000 reporting channel partners, collects data feeds originating from over 180 countries, and amasses 15,000 data feeds per week." "Executives have begun to understand that their sales channels cost too much to operate, and are under-performing in both sales and transparency," explained Chandran Sankaran, CEO at Zyme. "Zyme's channel data management (CDM) solution delivers the intelligence companies need to market and sell more in global indirect channels." In an analysis published in December 2013 by Industry Week, "The Great $50 Billion Marketing Misallocation," author Andrew R. Thomas, Ph.D., concluded, "When we dig deeper into the effectiveness of channel incentives, we find a huge hole exists when it comes to billions of dollars that are simply unaccounted for. Inefficiency, it seems, is the operative term." Zyme's major international customers, including Symantec, Plantronics, and Logitech are being joined this year by market innovators like Lytro.

"Lytro has a completely different, ground-up approach to the art and science of photography. I look at Zyme's products in much the same way -- they've reinvented the way companies see and learn from their sales channels," said Dan Morgan, Vice President Finance for Lytro. "Zyme's TrueData solution gives us fast and accurate channel data from our global partners -- business intelligence that has already made us nimbler and more responsive to the market and to our resellers." Zyme's customers are becoming increasingly vocal about the benefits of CDM.

An executive at IT security leader Dell SonicWall noted, "Zyme's TrueID solution has replaced our manual, name-cleansing and matching process with a scalable, more accurate, automated solution." A senior manager at CradlePoint, the global leader in cloud-managed 3G/4G networking solutions, spoke about the increased channel transparency achieved with Zyme. "ChannelView provides crucial information to our sales and finance teams and integrates that into our SalesForce database. We would recommend Zyme ChannelView to any company who would like to close the gap and have a complete view of sell in and sell out." Zyme added a number of key executives during 2013, drawing domain experts from organizations such as PricewaterhouseCoopers, NetApp, Mercury Interactive, Siebel Systems, and Check Point Software. Recent new hires include Nick Krym, Chief Information Officer, Ken Edwards, Vice President of Professional Services, Steve LaPedis, Vice President of Marketing, and Azza Hararah, Senior Director of Human Resources.

"It has quickly become apparent that Zyme's solution is having a profound impact across the tech sector," said Ken Edwards, who recently joined Zyme as vice president of Professional Services, most recently from PricewaterhouseCoopers. "The fast growing recognition of the CDM space, combined with the quality of Zyme's rapidly expanding customer list, confirms to me Zyme is the clear leader at the right time. I wanted to be part of that, and am extremely enthusiastic about having the chance to join the company." About Zyme Zyme is the global leader in the emerging channel data management (CDM) space, delivering the intelligence global companies need to accelerate channel sales and improve ROI from incentive programs. Zyme's flexible, cloud-based offering simplifies data collection and helps companies such as Dell, Symantec, and Logitech liberate the valuable intelligence locked in their channel data.

Zyme's solution increases sales by enabling channel executives to leverage real-time granular data from the channel, develop more effective partner segmentation, create better-targeted MDF, co-op, and rebate programs -- and maintain a deeper understanding of customers, to improve regional sales performance and product planning.

With a global channel directory of over 750,000 partners, support for a wide range of partner reporting formats, and a proven methodology for ensuring partner reporting compliance, Zyme's purpose-built CDM solution delivers results that home-grown custom systems cannot equal.

Media Contact: David Wright MediaBridge Public Relations® +1-408-363-2843 Email Contact Source: Zyme Solutions

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