|[February 13, 2014]
FitStar and MyFitnessPal Partner to Give Users the Tools They Need to Look and Feel Their Best in 2014
SAN FRANCISCO --(Business Wire)--
Feeling guilty about those New Year's fitness resolutions you've already
abandoned? Get the inspiration you need to tackle them again with a new
partnership from FitStar, Inc., the next-generation fitness company
behind the hit personal fitness app - FitStar: Tony Gonzalez - and
MyFitnessPal, the leading free resource for maintaining health and
fitness goals. Users will now be able to sync their FitStar: Tony
Gonzalez and MyFitnessPal accounts, providing improved
tracking and management of their health and fitness data, including
calories burned and fitness progress. The data tracking expansion is
just the beginning of a long-term partnership, and FitStar and
MyFitnessPal will continue to work together to add new ways to provide
value to users.
"We started FitStar to inspire people to live healthier lives. And
tracking and analyzing personal data - especially nutrition data - is
crucial for one to succeed in their fitness and weight loss journey.
MyFitnessPal is a great way to track that data," said Mike Maser, CEO
and co-founder of FitStar, Inc. "We're excited to start a long-term
partnership with MyFitnessPal because we firmly believe that their
nutrition data will help us personalize our workouts to create an even
better product experience. Being able to tell if a person ate 1,000
calories more than average the day before, for example, will allow us to
suggest they ratchet up their FitStar workout the next day."
FitStar recently announced several new updates for FitStar: Tony
Gonzalez, including bringing the popular app to iPhone (News - Alert) and iPod Touch.
The app also received a major redesign with extensive upgradesto the
platform that feature iOS7 optimizations, a sleek new user interface,
features and animations, as well as overall enhancements based on
customer feedback. The FitStar: Tony Gonzalez app was recognized as a
Best of 2013 App by Apple (News - Alert) and is available for free from the App Store
for iPhone, iPod Touch and iPad at�www.appstore.com/fitstartonygonzalez.
"MyFitnessPal has become the top health and fitness community in the
world�thanks in large part to the great partnerships we build," said
Mike Lee, CEO�of MyFitnessPal. "We're looking forward to teaming up with
FitStar to give our users the best workout content. We're also really
excited about how FitStar can use our nutrition and activity data to
help everyone make positive changes to their fitness regimen."
MyFitnessPal features a massive database of nutritional information with
more than 3 million food items, including the most popular restaurants
and food brands. By gathering people's health and fitness data in a
single place, MyFitnessPal offers its users a comprehensive look at
their overall personal health.
FitStar, backed by Google (News - Alert) Ventures, Trinity Ventures, Floodgate and
other prominent investors in tech, mobile and sports, is a leader in the
emerging digital fitness space and is dedicated to helping millions of
people get fit and live healthier lives at home, or on the go. For more
information and on-going updates, please visit FitStar's new website at�www.fitstar.com.
About FitStar, Inc.
FitStar, Inc. is headquartered in San Francisco. The company's mission
is to build a digital health and fitness platform to inspire people to
live healthier lives. Founded in 2012, the company is backed by several
prominent angels and venture investors including Google Ventures,
Advancit Capital, FLOODGATE Fund, Founder Collective, MESA+, Neil Young (News - Alert)
and Bob Stevenson's LLL Capital, Ronnie Lott and Ed Zander.
MyFitnessPal has helped more than 40 million people achieve and maintain
a healthier and happier lifestyle. With a database of more than 3
million foods and hundreds of exercises, top fitness technology partners
and community insights, MyFitnessPal is the leading free resource for
achieving and maintaining health goals. MyFitnessPal is headquartered in
San Francisco, CA (News - Alert). For more inspiration, visit http://www.myfitnesspal.com/.
[ InfoTech Spotlight's Homepage ]