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TMCNet:  Advanced Bionics Releases Dynamic App for New Na�da CI Sound Processor

[February 11, 2014]

Advanced Bionics Releases Dynamic App for New Na�da CI Sound Processor

VALENCIA, Calif. --(Business Wire)--

Advanced Bionics (AB), a global leader in cochlear implant technology and a company of the Sonova Group, announced today the launch of a new app that delivers a fun, dynamic and user-friendly guide for its latest innovation, the Na�da CI Q70 (Na�da CI) sound processor.

The new myNa�da CI app provides a dynamic, interactive guide to AB's groundbreaking Na�da CI Q70 sou ...

The new myNa�da CI app provides a dynamic, interactive guide to AB's groundbreaking Na�da CI Q70 sound processor. (Photo: Business Wire)

The myNa�da CI app is an innovative mobile solution for providing product and instructional information to help recipients get the maximum benefit from the exciting features and accessories available for AB's groundbreaking new processor. Combining AB and Phonak technologies, the innovation leaders in cochlear implants and hearing instruments, Na�da CI brings a host of new features to cochlear implant recipients for the first time, including bimodal and bilateral wireless streaming.

Available free for both iPad® and Android (News - Alert)™ devices, the app puts comprehensive guides, engaging videos and simple-to-follow instructions right at the fingertips of users. It can be downloaded through iTunes® and Google Play™ digital distribution platforms. The current English-language release will be followed by additional versions in Spanish, French, Italian, German, Dutch and Portuguese.

"The Na�da CI is a quantum leap forward in cochlear implant technology, with never-before-seen features for wireless connectivity and performance designed to improve the way our recipients hear their world," said Tracey Kruger, Vice President of Global Marketing. "The myNa�da CI app is a fun, engaging way to help recipients get familiar with all that their new processor has to offer."

AB has a track record of creating successful apps, including the Build myNeptune shopping App which won two prestigious Stevie® Awards in the 10th Annual International Business AwardsSM in 2013.

"We deliver the most innovative, forward-looking products in our industry," said Hansjuerg Emch, Group Vice President of the Sonova Medical Division within which AB resides. "It is only fitting we use the most modern tools to support them."

Launched worldwide in 2013, Na�da CI is the most advanced processor in the world with a chic, modern instyle™ design.

To learn more about AB apps, visit AdvancedBionics.com/ABapps. For information on all Advanced Bionics products or services, contact a local AB representative, call AB Customer Service (877-829-0026 in North America) or visit AdvancedBionics.com.

About Advanced Bionics

Advanced Bionics is a global leader in developing the most advanced cochlear implant systems in the world. Founded in 1993 and a subsidiary of the Sonova Group since 2009, AB develops cutting-edge cochlear implant technology that allows recipients to hear their best.

AB offers the most sophisticated cochlear implant system on the market, the HiResolution™ Bionic Ear System, with five times more sound resolution than its competitors, designed to help recipients hear in noisy settings and enjoy the full dimensions of music.

With sales in over 50 countries and a proven track record for developing high-performing, state-of-the-art products, AB's talented group of technologists and professionals from all over the world are driven to succeed, work with integrity and stay firmly committed to quality.

To learn more about AB and its innovative cochlear implant technology, please visit AdvancedBionics.com.

iPad and iTunes are registered trademarks of Apple Inc.
Android and Google (News - Alert) Play are trademarks of Google Inc.


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