|[February 06, 2014]
Get Your Geek On! Survey Reveals Women Overwhelmingly Prefer Gadget-Handy Guys Over Gym Rats
BOISE, Idaho --(Business Wire)--
As if finding true love isn't difficult enough, a new study reveals that
for men, the secret to finding that perfect partner may be in spending
less time toning that physique and more time honing their inner geek.
That nationwide survey, conducted online in December among over 2,000
U.S. adults by Harris Interactive (News - Alert) on behalf of Crucial.com, revealed
that when asked to choose between these two specific types of men, a
resounding 84% of women who prefer to be involved with men prefer
their male love interest to be "super handy" with computers and gadgets
over one that spends lots of time at the gym (15%). So potent is the
"gadget geek" appeal that over two-thirds (66%) of women think
that men have claimed to know more about technology than they actually
do in order to impress a woman.
"As technology has become a necessity for most, it's no surprise that a
new generation of tech-savvy men are winning over the hearts and minds
of their female counterparts," said Dr. John Gray, relationship expert
and author of Men Are from Mars, Women Are from Venus. "We are
undergoing a power shift of sorts, a techno-sexual revolution where the
traditional relationship laws of attraction are adapting to culture's
technological use and consumption habits."
The research also revealed that "Geek Appeal" is gaining momentum as a
prime attractant, with 68% of Americans agreeing that women are
finding "tech savvy" guys more attractive now than they did 5 years ago.
"The increasing dependence on technology has fueled a demand for the
skills of those able to understand, fix, and upgrade computers and
gadgets. Once considered a negative stigma that went hand in hand with
pocket protectors and taped-up spectacles, today's version of
technological know-how is often seen as an indicator of stability,
success and long term viability when considering a potential love
interest," added Dr. Gray.
That said, the study revealed that men might want to be careful about
inflating their tech prowess in order to impress women, as nearly 1 in
10 (9%) of women said they would throw their relationship to the curb if
their love interest's tech-savvy proved less than originally boasted.
"The techno-sexual is a modern day knight in shining armor who is able
to help those that find themselves in a sudden state of tech-induced
distress," said Roddy McLean, marketing director at Crucial.com. "As
technology continues to impact our daily lives, there is a growing
realization that the process of fixing and upgrading computers and
gadgets is often times an easy do-it-yourself project. At Crucial.com,
it is our aim to empower people to understand more about how to get the
mos out of their system."
Visit the Geek
is Chic site for an infographic, blog posting and more information
on the Techno-Sexual revolution from Dr. John Gray.
Founded on the concept of making upgrades easy for the everyday computer
user, Crucial.com has been serving customers for over 15 years, while
providing the knowledge and tools needed to select and purchase the
right computer memory upgrade. Just go to Crucial.com
and run the Crucial®
System Scanner tool to find the right memory upgrade options that
will improve system performance and extend the life of an existing
for more information, follow Crucial on Twitter (News - Alert) at @CrucialMemory,
"LIKE" Crucial at www.facebook.com/CrucialMemory,
and subscribe to helpful videos at www.youtube.com/crucialmemory.
This survey was conducted online within the United States by Harris
Interactive on behalf of Crucial.com from December 19-23, 2013 among
2,051 adults ages 18 and older. This online survey is not based on a
probability sample and therefore no estimate of theoretical sampling
error can be calculated. For complete survey methodology, including
weighting variables, please contact email@example.com.
Crucial.com is a leading online retailer specializing in computer memory
(RAM) and solid state drives (SSDs), and is operated by a subsidiary of
Micron Technology (News - Alert), Inc., one of the world's leading manufacturers of
computer memory products. Crucial.com offers more than 250,000
compatible products for nearly every computer system: home and business,
old and new, PC and Mac® computers. Utilizing a suite of easy-to-use,
free online tools, including the Crucial® System Scanner and the Crucial
Memory Advisor™ tool, Crucial.com makes it easy to find a compatible
upgrade to improve computer performance and restore system reliability.
For more information, visit www.crucial.com.
Micron Technology, Inc. is one of the world's leading providers of
advanced semiconductor solutions. Through its worldwide operations,
Micron manufactures and markets a full range of DRAM, NAND and NOR flash
memory, as well as other innovative memory technologies, packaging
solutions and semiconductor systems for use in leading-edge computing,
consumer, networking, embedded and mobile products. Micron's common
stock is traded on the NASDAQ under the MU symbol. To learn more about
Micron Technology, Inc., visit www.micron.com.
©2014 Micron Technology, Inc. All rights reserved. Information is
subject to change without notice. Crucial, the Crucial logo, and Memory
Advisor are trademarks of Micron Technology, Inc. All other brand or
product names are trademarks or registered trademarks of their
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