|[February 06, 2014]
Pure Storage Reinvents the Enterprise Storage Business Model With Forever Flash™
MOUNTAIN VIEW, Calif. --(Business Wire)--
Pure Storage, the all-flash enterprise storage array company, today
announced Forever Flash™, a new business model that changes the way
customers purchase and maintain enterprise storage. The model is
designed to significantly reduce storage ownership costs over the
deployment lifecycle and offer a continual in-place equipment upgrade
plan that eliminates storage downtime and the need for traditional
costly and risky 'forklift upgrades.'
"Our research consistently tells us that maintaining traditional storage
infrastructure is a major pain point for IT managers, resulting in
additional cost and sometimes risk for the business," said Simon
Robinson, Vice President, Storage at 451 Research (News - Alert). "Pure Storage has
designed the long-term maintenance of its arrays into the product,
offering a fresh-and long overdue-alternative to the traditional storage
sales model. We believe this approach will be well-received by customers
and look forward to seeing how the rest of the industry responds."
Until now, Pure Storage sold its flash arrays and maintenance and
service contracts (M&S) in nearly the same way as most storage vendors.
As of today, Pure Storage is innovating a new approach that is designed
to reduce both lifetime cost and complexity for customers. Once
customers make an initial equipment purchase, they can optimize their
storage ownership lifecycle and M&S contracts according to their needs.
The Forever Flash model has two dimensions:
"Fresh Every Upgrade" enables customers who are expanding their
storage arrays (either by adding capacity or upgrading controllers) to
reset their maintenance on the entire array to the
then-current first-year rates, typically enabling customers to
experience a reduction in the cost/TB of maintenance over time.
"Free Every Three" enables storage buyers to receive a
controller upgrade every three years when they renew their maintenance
agreements in years four or seven (an additional two years of
maintenance must be purchased at this time to qualify for the
controller upgrade). The program also allows customers to pre-buy five
years of maintenance, receiving a controller refresh on year three.
Combined with Pure's non-disruptive controller upgrades, Forever Flash
keeps enterprise applications running on the latest hardware with no
To illustrate the benefits of Forever Flash, consider this scenario:
assume an enterprise storage purchase occurs with an equipment cost of
$500,000. The common industry practice is to charge an 8-15% plus
per-year maintenance fee that steps up over a three- or five-year
period. As the array ages the maintenance rates rise, and the customer
must choose to either pay ever-increasing maintenance rates, or buy a
whole new array, and undergo a complex forklift upgrade to a next
generation product, which can take weeks to plan and execute. By
contrast, with Pure Storage Forever Flash, a customer could re-base
their maintenance and support fees to 'Yar One' maintenance rates every
time they upgrade their controllers or expand capacity. If that customer
would rather keep equipment expenditures down, they could instead opt to
have their controllers upgraded every three years with the Free Every
Three option. There is no painful equipment upgrade cycle at the end,
because the all-flash array controllers can be upgraded non-disruptively
and expansion shelves can be added without interrupting availability.
"Pure Storage is transforming the way we manage our storage investments
by offering options to extend the life of our systems while simplifying
and reducing the costs of maintenance and support," said David Abbott,
Manager, IT Infrastructure Engineering, TripPak SERVICES® & ACS (News - Alert)
Advertising, A Xerox Company. "We are already taking advantage of
improved lifecycle management through the non-disruptive upgrades
provided by Pure's FlashArray and we look forward to taking advantage of
"The industry shift from hard disk to flash will drive down data storage
costs to the lowest levels we've ever seen," remarked Scott Dietzen, CEO
of Pure Storage. "Part of the reduction will come in more efficient
equipment, and the other part will come from innovative vendors who put
an end to archaic industry practices including out-of-control
maintenance contracts and the need to forklift-upgrade equipment every
three to five years."
Customer Availability and Details for Pure Storage Channel Partners
Forever Flash is a global program available through most Pure Storage
partners, but participation may vary. Forever Flash creates opportunity
for the channel by driving demand generation, strengthening account
ownership and increasing chances of greater profitability.
"Forever Flash fundamentally is about customer choice, giving them the
ability to choose for reasons that make sense to them--not the
vendor--the level and timing of Capex vs. Opex that is most beneficial
to them. Our sales reps can open new doors and up-level discussions
around�flash to C-level executives who care about operational and
capital savings (which is inherent in Pure�Storage FlashArray) and now
also available in the pricing model. Enabling customers to shift IT
budgets�from Capex to Opex and eliminate costly forklift upgrades or
maintenance renewals demonstrates long�term value to customers, who
appreciate the simplified ownership and upgrade model," said
John�Woodall, VP of Engineering, Integrated Archive Solutions.
"Delivering both business and technology�value, Pure Storage FlashArray
means higher customer attach and renewal rates, thereby delivering
higher�profitability for partners."
For more information about Forever Flash, visit www.purestorage.com/foreverflash.htm.
About Pure Storage
Pure Storage, the all-flash enterprise storage company, enables the
broad deployment of flash in the data center. When compared to
traditional disk-centric arrays, Pure Storage all-flash enterprise
arrays are 10x faster and 10x more space and power efficient at a price
point that is less than performance disk per gigabyte stored. The Pure
Storage FlashArray is ideal for high performance workloads, including
server virtualization, desktop virtualization (VDI), database (OLTP,
real-time analytics) and cloud computing. For more information, visit www.purestorage.com.
Connect with Pure Storage:
Read the blog: http://www.purestorage.com/blog
Follow on Twitter (News - Alert): www.twitter.com/PureStorage
Visit on Facebook (News - Alert): www.facebook.com/PureStorage
Watch our video: You
Know You Want Flash, Right?
The Pure Storage and "P" logo marks, Purity Operating Environment,
Forever Flash and RAID-3D are trademarks of Pure Storage, Inc. All other
trademarks or names referenced in this document are the property of
their respective owners.
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