|[February 05, 2014]
Mobeam and Clutch Launch Mobile Wallet that Beams Barcodes to Laser Scanners
PALO ALTO, Calif. & PHILADELPHIA --(Business Wire)--
Today, Mobeam™ and Clutch released the latest mobile wallet enabled with
Mobeam's patented beaming technology. This new feature lets consumers
use Mobeam's technology to beam barcodes from their loyalty, membership,
and gift cards directly from their smartphone to any laser scanner. The
beaming feature is available exclusively on two of the world's most
popular phones, the Samsung (News - Alert) Galaxy S4 and Galaxy Note 3. In the past
month, Mobeam's beaming technology has driven close to 2 million
shopping trips on over 25 million devices.
"The mobile shopping experience needs to be easy, simple and convenient
for our customers," said Andy O'Dell (News - Alert), co-founder and Chief Commercial
Officer of Clutch. "Now that our Clutch app is enabled with Mobeam's
beaming technology, consumers will be able to use gift cards, loyalty
cards and coupons - anything that has a barcode - at the checkout line,
right from their smartphone. Now consumers won't have to worry whether
or not their merchant will be able to scan a card stored in Clutch,
greatly enhancing the convenience of a mobile wallet and saving valuable
time at the checkout."
Clutch eliminates the need for multiple apps, enabling consumers to
manage gift and loyalty cards, daily deals, coupons, offer searches,
purchases, shopping comparisons, social gifting and mobile payments all
in one place. Clutch currently supports hundreds of leading brands and
merchants and aggregates more than 100,000 deals, offers and rebates
"Mobeam is excited to be working with Clutch to help customers save time
and money by simplifying their overall shopping experience," said Mobeam
COO, Marcia Donner. "Shoppers using Clutch will now be able to use their
phones to easily redeem coupons, gift cards, membership cards, and more
at any store. Barcodes are universal and with Mobeam, retailers don't
need to upgrade their existing POS systems to make barcodes mobile."
Mobeam's beaming technology, embedded in the Samsung Galaxy S4 and
Galaxy Note 3, solves the key problem that has limited the progress of
mobile commerce: widely deployed retail laser scanners are unable to
scan a barcode presented on a smartphone screen. Mobeam converts
barcodes into beams of light that can be read by the tens of millions of
laser scanners in use today by retailers worldwide. Samsung has said�retailers
prefer traditional barcodes,�because they do not have to install any
Jim Cramer host of CNBC's Mad Money recently
said, "Mobeam is changing the way we spend money. That's what's key.
It brings us one step closer to a future where you literally use your
phone for everything."
According to Forrester Research (News - Alert), mobile commerce is expected to reach
$31 billion by 2016, growing at a 39 percent annual compound rate. This
significant growth is shifting the $100 billion physical gift card
market towards mobile. In fact, more than half of retailers (61 percent)
plan to use mobile gift cards and 43 percent of customers prefer to use
the mobile medium for gift cards, according to Transaction Wireless and
Capitalizing on this market opportunity, the Clutch app, enbled with
Mobeam technology simplifies mobile shopping for consumers while
exploiting a lucrative niche within the growing $484 billion pre-paid
retail gift card, loyalty and cash replacement card markets (source: Mercator
Advisory Group). Unlike the point solutions available today, Clutch
and Mobeam eliminates the need for both physical cards and multiple apps
for storing data. Its proprietary recommendation engine stimulates
consumer spending by offering relevant deals to each user based on their
personal, time and location data, while strengthening brand
relationships by capturing valuable information and leveraging targeted
The Clutch platform integrates shopping, gifting and loyalty solutions
with users' real-time location, preference and friend data. This
empowers merchants to provide relevant and timely information to
customers to help them get better offers and give better gifts.
Merchants benefit from a direct-to-consumer marketing channel informed
by rich data across retailers, gift lists created by the app user and
their friends, past responses to offers and geo-location information.
Additionally, because of Clutch's registration process, gift card buyers
and recipients are no longer anonymous, allowing brands to identify and
engage more of their customers. And with Mobeam's beaming technology,
customers are able to use the Clutch app at any checkout scanner
anywhere in the country.
For more information on Mobeam visit: www.mobeam.com.
To watch a "How It Works" tutorial of Mobeam's technology, visit: http://www.mobeam.com/how-it-works.
For more information on Clutch visit: www.clutch.com.
To download the Clutch app, visit: https://play.google.com/store/apps/details?id=com.clutch.main.
Mobeam, Inc. is transforming mobile commerce with its unique and
patented light based communications technology.�The company was recently
named one of the hottest technology companies in San Francisco for 2013
by business research firm Lead411.�Mobeam also took second
place in CTIA's (News - Alert) 2013 E-Tech awards for Payments, Banking, Mobile
Commerce, Shopping and Rewards Overcoming the technical barrier
preventing mobile phones from interacting with laser scanners at
checkout,�Mobeam's technology provides universal access at point of sale
(POS), enabling the transmission of coupons, loyalty offers, gift cards,
tickets and other barcode data at retailers worldwide.�Mobeam's
technology creates new capabilities for existing mobile phone designs,
and requires no changes to retailer POS infrastructure.�Mobeam�is
headquartered in Palo Alto, Calif. For more information, visit www.mobeam.com.
As the premier platform for, "Consumer Lifecycle Success" (CLS), Clutch
is the first and only system that helps Brands create, unify, manage,
and measure success across increasingly complex marketing efforts and
technology ecosystems. The goal of every retailer is optimizing the
lifetime value of�consumers�at each stage of�the�lifecycle. We provide a
comprehensive set of modular solutions to drive loyalty, increase
consumer spend and reward brand advocacy by unifying the currently
fragmented consumer experiences, wherever your customers are - in-store,
online, and through mobile and social channels. In addition to its
retailer platform, the Clutch offers its own consumer app - available
- is the only mobile wallet that simplifies what you already do. Get the
best deals, give the best gifts, and share stuff you love with your
friends and family in a single place.
Headquartered in Philadelphia PA, Clutch supports over 450 retailers
globally and more than 40 million consumer accounts. Clutch is a proud
partner company of Safeguard Scientifics (NYSE:SFE) and Ben Franklin
Technology Partners. For more information, please visit www.clutchloyalty.com,
follow Clutch on Twitter (News - Alert) @ClutchShopping
or like Clutch on Facebook.
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