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TMCNet:  Shift4 Celebrates 20 Years of Payments Innovation

[February 04, 2014]

Shift4 Celebrates 20 Years of Payments Innovation

(Marketwire Via Acquire Media NewsEdge) LAS VEGAS, NV -- (Marketwired) -- 02/04/14 -- Shift4 Corporation, provider of DOLLARS ON THE NET®, the world's largest independent payment gateway, celebrates 20 years of payments industry innovation and merchant advocacy.

The Shift4 story begins back in the early 1990s when the Shift4 Founders, who were then running a successful accounting software business, accepted a challenge to help a customer integrate her new credit card processing system with their accounting software. After months of research, they came up with a solution and found themselves at the ground floor of a new industry -- online payment processing.

"You could say that Shift4 started as a customer service experiment gone very, very right," said CEO Dave Oder. "And I'm happy to say that 20 years later, our core group is still together and we're still innovating and delivering new technologies to our merchant customers." That continued innovation over the past 20 years has kept Shift4 at the forefront of the payment processing industry they helped to pioneer. Shift4 was the first company to offer enterprise-wide batch auditing for companies with multiple credit card terminals, the first to release a single payment solution that covered every merchant type, the first to bring tokenization to the payments industry, and the first solution to tokenize reservation data before it reached the merchant environment.

"We were also the first member organization of the Payment Card Industry Security Standards Council," said Kathy Oder, the company's COO. "We sent in our member dues before PCI even had a bank account set up to accept it." Despite their early enthusiasm for PCI, today many of Shift4's technologies are aimed at helping merchants reduce the influence the PCI Council has over their business. Shift4's solutions of point-to-point encryption (P2PE), TrueTokenization®, i4Go®, 4Go®, and 4Res® combine to remove all credit card data from the merchant environment, drastically reducing what merchants have to do to be compliant.

Today these technologies are employed by 24,000+ merchants to secure card data at nearly 100,000 endpoints. Annually these merchants process a combined $50 billion worth of transactions through Shift4's three secure data centers.

"I remember the days when Shift4's connectivity consisted of a single digiboard 16-port serial modem," said Steve Sommers, the company's SVP of Applications Development. "It was such a step up when we built out our first data center -- complete with a whopping eight servers." Today Shift4 has hundreds of redundant servers, each with multiple direct connections to dozens of Internet service providers. This gives Shift4 merchants average transaction times of less than two seconds and an annual uptime of more than 99.98%.

Despite the exponential expansion of their offering, Shift4 is proud to note that they have never increased their pricing to merchants.

"We started out charging pennies per transaction for the best service and technology available; well, that's still what we provide -- so why change what we charge?" said Stephanie Stowers, SVP of Customer Service.

About Shift4 CorporationShift4 Corporation makes it simple for merchants across all industries to securely process credit, debit, and gift card transactions. With connections to nearly every bank and processor in North America and integrations to hundreds of PMS/POS systems, Shift4's DOLLARS ON THE NET® is the world's largest independent payment gateway. Shift4 provides pre- and post-settlement auditing capabilities, fraud prevention tools, support for emerging technologies like EMV and mobile payments, and security solutions such as TrueTokenization® and P2PE, which drastically simplify PCI compliance -- all for just pennies per transaction. Shift4 is a proud merchant advocate, maintaining complete bank and processor neutrality to ensure that their customers have the freedom to switch banks and processors as needed. For more information, visit www.shift4.com.

Add to Digg Bookmark with del.icio.us Add to Newsvine Media Contact Nathan Casper Shift4 Corporation 702.597.2480 (ext. 43307) ncasper@shift4.com Source: Shift4 Corporation

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