|[February 03, 2014]
Anvato Helps Fox Go Sports Score With Live Streaming of Super Bowl XLVII
MOUNTAIN VIEW, Calif. --(Business Wire)--
the integrated TV
Everywhere platform provider for broadcasters and media companies,
today announced that Fox Sports GO live stream of Super Bowl XLVIII on
February 2nd was a huge success.
Over one million streams were viewed simultaneously on desktop and
tablet devices without interruption. Ads different from the traditional
TV ads were targeted to online viewers in the live stream.
Fox Sports has always been an innovator in bringing new technologies to
its sports audiences. To live stream football's biggest event, the
following breakthrough technologies from Anvato were utilized:
Cloud-managed software encoding grid, prviding maximum quality and
high availability, and eliminating any need for proprietary hardware
Anvato's Universal Player that enables not only Apple (News - Alert) iOS, but also
desktop computers and Android devices to play the same Apple HTTP Live
Streaming (HLS) format; a simplification that yields an estimated
fifty-percent reduction in distribution cost and complexity.
Ad tracking and reporting to maximize the monetization of the streams
utilizing Anvato's integrated TV Everywhere platform.
"We are honored to partner with Fox Sports GO to help bring this iconic
sporting event to so many online and mobile viewers. This was a great
opportunity to validate the use of software encoding technology in
conjunction with universal players across all screens to achieve the
maximum flexibility and reliability." said Alper Turgut, CEO of Anvato.
"We look forward to helping other broadcasters leverage our new
cloud-managed software to deliver the same level of quality and
reliability in their live streams."
Fox Sports partnered with Anvato to power its FOX Sports 1 and FOX
Sports 2 TV Everywhere offerings last year, making them the preferred
partner to stream Super Bowl XLVIII. Fox Sports GO requires its users to
authenticate their device using account login information from a select
group of service providers. The Super Bowl coverage, however, was
offered free to all U.S.-based Internet users.
Anvato provides an integrated TV Everywhere platform for broadcasters
and media companies, including live linear streaming, server-side ad
replacement and targeted delivery of content and ads. Headquartered in
Mountain View, CA (News - Alert), Anvato's unique hybrid-cloud architecture provides
customers with the best of both worlds: low-cost, secure on-premise
processing with scalable, flexible cloud infrastructures.
FOX Sports, NBC Universal (News - Alert), LIN Media, Hearst and Univision are among the
top broadcasters who trust Anvato as their TV Everywhere technology
partner. To learn more, please visit http://www.anvato.com
and follow @anvato on Twitter (News - Alert).
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