|[January 31, 2014]
Superior Farms Lamblympics Promotion Goes for the Gold
DAVIS, Calif. --(Business Wire)--
Taking advantage of the timeliness of the Winter Olympics this year, Superior
Farms has dedicated a brand new consumer sweepstakes to the theme.
"The Lamblympics" involves an online sign-up to win Gold, Silver and
Bronze prize packages with printable coupons for Superior Farms lamb at
"The idea, as always, is to raise awareness and excitement for lamb as a
meal option," said Angela Gentry, Marketing Director for Superior Farms.
"We're always looking for fun ways to this. The winter games are really
popular, and it seems like a great fit."
The tagline for the promotion: LAMB - The Meat of Champions.
"February is already a great time for promoting lamb at restaurants for
Valentine's Day," said Gentry. "We're hoping this unique promtion will
attract some new shoppers to try lamb for the first time and make lamb
an every-day meal. Plus, as people focus on their healthy New Year's
resolutions, lamb offers a lean, healthy protein - great for folks with
Superior provided participating retailers a flash drive with a digital
toolkit, point-of-sale refreshers as well as social media support.
Retailers could link the digital coupon as well as augment the promotion
with feature items, demos or other advertising opportunities.
will be used to promote the contest augmented by digital advertising.
The promotion will coincide with the well-attended Meat Conference in
Atlanta, GA, where Superior Farms will be exhibiting.
Superior Farms, with headquarters in Davis, California, is North
America's largest processor and marketer of lamb. The company is the
recognized leader in the retail and foodservice markets it serves,
providing products and services to customers throughout the United
States, Canada, and more than 10 countries. The company has
approximately 400 employee-owners at its nationwide network of
facilities and offices. Follow on Twitter (News - Alert): @eatlamb
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