|[January 28, 2014]
Brazilian Technology Company Announces New Bike Taillight with Embedded Tracking Device
RALEIGH, N.C. & SAO PAULO --(Business Wire)--
Tecnologia, a Brazilian company focusing on technology
innovation, today announced the launch of Yon Bike Lamp, a hi-tech
GSM/GPS tracker embedded in a bicycle taillight. The company also
announced that Telit
Wireless Solutions, a global provider of high-quality
machine-to-machine (M2M) solutions, products, was the company selected
to provide M2M modules for the Yon Bike Lamp.
Yon Bike Lamp by Nastek (Photo: Buiness Wire)
Yon Bike Lamp is a hi-tech tracker embedded in a bicycle taillight.
Enabled by Telit's GL865-QUAD, the Yon Bike Lamp communicates over
GSM/GPRS and over SMS allowing a user to login via a website or from and
Android or iPhone (News - Alert) app and obtains information about the bike, including
its riding statistics. With the device, it is also possible to send an
SMS to the Yon Bike Lamp and, as soon as it wakes up from sleep mode, it
answers with a web link to its location. The product also works as a
regular, waterproof, taillight that can be used both in a vertical or
horizontal orientation. It has a built-in accelerometer that senses when
the user is not riding and turns itself off to save energy.
"The shift towards sustainability of the past few years has caused a lot
of people to choose bicycles as a transport alternative leading to
strong market growth," said Lauro Cruz, Nastek Director of Technology.
According to the U.S. Census Bureau's American Community Survey, an
estimated 864,883 people commuted by bicycle in 2012, a ten percent
increase from 2011. In addition, ABRADIBI, a Brazilian bicycle market
association, states that this market is worth about 1 billion US$ in
Brazil. "However, as bicycles rise in popularity, so does theft. The
need for solutions in response to demand from bicycle riders motivated
Nastek to develop a product that is a security tracking device with the
added value of a taillight and a fitness monitor."
The internal fitness functionality in the Yon Bike Lamp helps manage the
rider's exercise regimen. The combination of accelerometer and GPS
allows the Yon Bike Lamp to determine riding time and distance,
instantaneous and average speeds along with estimating calories burned.
All this data can then be shared on social media in real time.
"The Yon Bike Lamp is a product that takes full advantage of M2M
technology to address increasing market demand," said Ricardo Buranello,
Telit Latin America Director. "It is a pleasure to work with innovative
minds to develop smart connected devices. I look forward to further
collaborating with and witnessing what is to come from companies like
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20140128006145/en/
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