|[January 27, 2014]
AdvanIDe Reorganizes to Expand Growth Opportunities in Secure Access, Identity and Transaction Market Segments
SINGAPORE --(Business Wire)--
AdvanIDe, the leading independent provider of semiconductors for the
smart card and RFID industry, today announced it has expanded its senior
management team and re-organized operations to strengthen growth
opportunities in established and emerging market segments for secure
access, secure identity, and secure transaction solutions.
As part of the re-organization, industry veteran Joe Lo has joined
AdvanIDe as segment head for the company's new Secure ID & Transactions
business, operating out of the company's Singapore headquarters office.
Holger Winterhalter, previously AdvanIDe's head of line management, will
be segment head for the newly created Secure Access business segment.
Both report to Holger Roessner, managing director of AdvanIDe worldwide.
"We are very pleased to have Joe on our team, and excited about
AdvanIDe's growth opportunities as we align ourselves to better focus on
growing vertical markets," Roessner said. "Joe and Holger each bring a
tremendous amount of experience to their new roles, and they will be
responsible for expanding our offerings through strategic partnerships
in each segment's respective market ecosystem."
Joe Lo joins AdvanIDe from EMV card personalization equipment provider
Matica Systems, where he was sales manager. His more than 20-year career
in the secure identty market spans a variety of sales, marketing and
engineering positions at companies including NXP Semiconductor (formerly
Philips (News - Alert) Semiconductor), TriTech Microelectronics and BMC
Micro-Industries. As segment lead for AdvanIDe's Secure ID and
Transactions business, Joe Lo will be focusing on the eGovernment, M2M,
secure authentication and banking sectors.
"These are important growth markets for AdvanIDe," Joe Lo said. "Our
sharpened focus on those vertical markets will enable AdvanIDe to build
on our strengths in RFID transponder, chip card, reader and terminal
components so that we can deliver the specialized expertise and
comprehensive portfolio offerings that our customers require."
As head of AdvanIDe's new Secure Access segment, Winterhalter will be
responsible for expanding business opportunities in the access
management and control, automated fare collection, object
identification, embedded NFC, industrial and related sectors. Kay
Plaumann will continue to report to Winterhalter as segment manager,
"AdvanIDe already has a very strong position in the Secure Access market
segment, as one of the leading suppliers of silicon for RFID and chip
cards in the smartcard and identification industry," Winterhalter said.
"We will be further extending our portfolio for this market segment so
we can accelerate growth opportunities while expanding and enhancing our
offering for our customers."
AdvanIDe - Advanced ID Electronics - is one of the leading silicon
distributors, focused on components for RFID transponders, chip cards
and RFID readers and terminals. The company's products are used in the
secure access market for applications including access management and
control, automated fare collection and object identification, and secure
ID and transactions for eGovernment, M2M, secure authentication and
related uses. Thanks to its optimized semiconductor supply chain,
AdvanIDe can guarantee manufacturers of smart cards, RFID transponders
and readers the most efficient access to the latest semiconductors.
AdvanIDe is an ASSA ABLOY Group brand. ASSA ABLOY is the global leader
in door opening solutions, dedicated to satisfying end-user needs for
security, safety and convenience. Additional information can be found by
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