|[January 27, 2014]
G5 Announces Partnerships with Caring.com and SeniorAdvisor.com
BEND, Ore. & AVENTURA, Fla. --(Business Wire)--
the leading provider of Digital Experience Management® (DXM®) software
and services for the Senior Living industry, today announced
partnerships with online review sites Caring.com
to provide clients with a richer set of data for management of their
With the addition of Caring.com and SeniorAdvisor.com, G5 Social SEO™
now provides Senior Living clients with a complete reputation
management solution. These additional sources grow the number of
reviews captured by G5 Social SEO™ by 600%.
G5 Social SEO™ is the latest addition to the G5 DXM Platform which
includes an SEO Website Platform, SEM Paid (News - Alert) Advertising, an Advanced
Lead Tracking System, Reporting & Analytics, and Client Performance
The announcement coincides with the opening day of the 2014 American
Senior Housing Association (ASHA) Annual Meeting in Aventura, Florida.
SEO is the application of social signals to search results.
85% of consumers say that they read online reviews for local
businesses, up from 75% in 2012 (BrightLocal Consumer Review Survey,
73% of consumers say positive customer reviews make them trust a
business more, up from 58% in 2012 (Search Engine Land, 2013).
79% of consumers trust online reviews as much as personal
recommendations, up from 72% in 2012 (Search Engine Land, 2013).
Reviews improve visibility in local search results, thereby reaching
approximately 95% of traffic to a community's website
Communities with five or more Google reviews get gold star ratings
based on those reviews beneath the community name, which can help them
visually stand out from their competitors in the search engine results
Several of the most important factors in SEO ranking now come from
social media (Searchmetrics, 2013).
G5 Social SEO™ Product Details
Social Network Optimization - Caring.com, SeniorAdvisor.com,
Google+, Yelp (News - Alert) - Measures activity, manages social signals from the
four main sources of review content for the Senior Living industry
Website Social Integration - Integrates social sites
directly into your website to drive more social signals
Reputation Management - Provides continuous monitoring of major
social changes to proactively manage online conversations including
new review notifications andreview solicitation requests
Promoted Reviews - Pushes customer ratings and reviews to your
community website; auto push or self-select options
Advanced Analytics & Reporting - Quantifies performance
based on social activity
"The customer voice is louder than ever before," said�Dan
Hobin, co-founder and CEO of G5. "And the customer is forming
opinions faster than ever before. Our senior living clients trust
Caring.com and SeniorAdvisor.com as critical sources of online reviews
of their communities."
"Family caregivers have been sharing their firsthand experiences in
reviews on Caring.com for over four years, and this type of consumer
feedback is now among the top considerations for adult children
seeking senior living for their parents," said Andy Cohen, co-founder
and CEO of Caring.com. "By successfully hosting more than 50,000
consumer reviews, we know this feature is also an important tool for
significantly driving leads and move-ins for senior living
communities. We applaud the savvy operators taking an active role in
managing their online reputation, who are using G5 to glean valuable
insights for their senior living business."
"Since the launch of SeniorAdvisor.com in early 2013, we've seen an
overwhelming response from residents and their families who want to
share their experience," said Ben Opps, Marketing Director at
SeniorAdvisor.com. "Consumers in our industry tend to be considering
senior living options for the first time, and online reviews increase
their confidence level in this often difficult decision-making
process. In turn, communities can leverage positive online feedback to
increase move-ins and resolve negative feedback to reduce move-outs.
Online reputation management is increasingly correlated to community
G5 is the leading provider of Digital Experience Management® (DXM®)
software and services in the Senior Living industry. The G5 DXM Platform
enables owners and operators to deliver exceptional experiences at every
digital touchpoint - turning customers into brand advocates. As brand
advocacy grows, so does demand - allowing communities to raise rents and
revenue without adversely affecting occupancy. Founded in 2005, G5 was
recently named one of the fastest growing private US companies by
Inc. Magazine (3rd consecutive year), one of North
America's fastest growing technology companies by Deloitte (News - Alert) (4th
consecutive year), and one of Oregon's fastest growing private companies
by Portland Business Journal (3rd consecutive year).
The Bend, Oregon-based company is backed by private equity investor
Volition Capital. For more information, please visit GetG5.com
or follow our blog at GetG5.com/blog.
With more than two million visitors per month, Caring.com
is the leading website for family caregivers seeking information and
support as they care for aging parents, spouses, and other loved ones.
Caring.com provides helpful caregiving content, online support groups,
and the most visited Senior Care Directory in the United States, with
50,000 consumer ratings and reviews and a toll-free senior living
referral line (1-866-824-8174). In January 2012, Caring.com launched the
annual Caring Stars award program honoring America's best assisted
living communities based on consumer reviews, which was the first of its
kind in the senior living industry and earned recognition in the 2013
National Mature Media Awards. Caring.com has also been named an Official
Honoree in the 2013 Webby Awards, and is included in the Red Herring (News - Alert) Top
100 North America, a distinction for the region's most promising,
privately-held technology companies. Based in San Mateo, California,
Caring.com is a funded by DCM, Intel (News - Alert) Capital, Shasta Ventures, and Split
Rock Partners. Connect with Caring.com on Facebook,
SeniorAdvisor.com is the premier consumer ratings and reviews site for
senior living communities nationwide. The innovative website provides
easy access to the information families need when making a senior living
decision, and features trusted reviews and advice from local residents
and their loved ones. SeniorAdvisor is an independent operating unit of
A Place for Mom, Inc. For more information, please visit www.SeniorAdvisor.com.
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