|[January 27, 2014]
SDL Launches SDL Customer Experience Cloud™ to Deliver Personalized Customer Experiences
WAKEFIELD, Mass., & MAIDENHEAD, United Kingdom --(Business Wire)--
(LSE: SDL) today launched the SDL
Customer Experience Cloud™, a unified suite of offerings to help
marketers create and deliver seamless global customer experiences across
all channels, devices and languages.
The SDL Customer Experience Cloud integrates web content management,
campaign management, social intelligence and analytics, e-commerce,
language solutions and documentation. The SDL Customer Experience Cloud
empowers the entire organization from marketing through to customer
support to understand, create, manage and deliver contextually relevant
customer experiences that drive better marketing decisions, e-commerce
success and long-term customer engagement.
Businesses today are struggling to provide consistent, integrated
experiences that engage customers across all interactions. According to
a recent CMO
Council study, only 12 percent of CMOs said they have a real-time,
well-integrated view of customer interactions across their enterprises.
At the same time, a recent Harris
Interactive Customer Experience Impact Report study reports that 60
percent of customers will pay more for a better customer experience.
SDL's Customer Experience Cloud gives companies the power to optimize
multi-channel customer experiences from any device, understand brand
health and product perception in real time, and nimbly adjust campaign
strategies to increase marketing effectiveness and impact revenue - all
from a single interface. With more than 1,500 global enterprise
customers - including 72 of the top 100 global brands - and 400
partners, SDL is one of the only vendors with a truly integrated,
comprehensive customer experience management offering.
"With thousands of customers all over the world, it's especially
important to have technology that allows us to engage with our user base
in real time, in any language and context, from anywhere," said Mark
Terauchi, general manager, Corporate Brand Office, at Fujitsu (News - Alert). "We
believe SDL can provide us with the ability to deliver a comprehensive
customer experience, and the new releases from SDL will help us to
advance our customer strategy more effectively."
Based on customer demand, SDL has spent the last several years
integrating its Customer Experience Management products to work together
and to deliver the entire solution in the cloud. Highlights of this new
A single intuitive user interface across all SDL's CXM products has
been significantly enhanced to provide a seamless marketing user
experience that is modern, easy to use and easy to deploy.
SaaS (News - Alert) delivery model for all SDL products, available now, with
continuous enhancements quarterly throughout 2014.
Industry-first, integrated CXM Suite which enable marketers to create
engaging, personalized and contextual customer experiences leveraging
real-time data to drive better marketing decisions.
SDL Social is the only social intelligence solution with real-time
analysis of social data and conversations across all social channels
to effectively predict buying and brand advocacy across the entire
The introduction of SDL Language Cloud, the industry's first cloud
translation solution offering both machine and human translation for
radically simplified global translation - enabling marketers to engage
customers in their preferred language across all interactions quickly
SDL Web Content Management is the first to enable marketers to easily
target and drive consistent, contextually relevant digital customer
experiences across all channels and devices from a single, intuitive
SDL Marketing Campaign enables campaign testing, simulation,
optimization and advanced segmentations - enabling customers to drive
large-scale campaigns faster and more cost-effectively.
SDL E-Commerce provides advanced digital merchandizing features, which
give retailers precise control over campaign context and
prioritization over the placement of product and offers across search,
navigation and promotional activities.
SDL Analytics provides real-time customer intelligence to understand,
target and convert customers�across the entire buyer journey.
SDL Documentation enables seamless post sales customer support by
providing easy access to online materials including manuals, support
information and other important documentation.
"We are in a new age of customer marketing where the journey and
post-sale behavior can glean insights for brands to make smarter
decisions about how they build relationships," said Mark Lancaster, CEO
of SDL. "This Customer Experience Cloud packs all the critical elements
of customer experience management into one accessible suite and delivers
on our vision that every marketer can meet the expectations of their
global customer base and remain connected and responsive throughout the
entire buyer journey."
"By 2017, 70% of customer communications will be digital, contextualized
and consumed on demand with multiple channels, including Web, mobile
devices and social media. Enterprises are taking steps to provide a more
personalized and engaging customer experience for traditional
communications such as transaction documents, marketing collateral and
point-of- purchase displays. Today, only 22% of those customer
communications are digital - the majority are still paper-based."
(Gartner (News - Alert) Predicts 2014 report: Content Gets Bigger, Richer and More
Personal, 05 December 2013, Karen Shegda et al.)
To learn more, visit SDL
Customer Experience Cloud.
SDL (LSE: SDL) allows companies to optimize their customers' experience
across the entire buyer journey. Through its web content management,
analytics, social intelligence, campaign management and translation
services, SDL helps organizations leverage data-driven insights to
understand what their customers want, orchestrate relevant content and
communications, and deliver engaging and contextual experiences across
languages, cultures, channels and devices.
SDL has over 1,500 enterprise customers, over 400 partners and a global
infrastructure of 70 offices in 38 countries. We also work with 72 of
the top 100 brands. For more information, please visit http://www.sdl.com.
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