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TMCNet:  Teardown of Qualcomm Toq Smartwatch Finds Cypress TrueTouch Capacitive Touchscreen Controller

[January 27, 2014]

Teardown of Qualcomm Toq Smartwatch Finds Cypress TrueTouch Capacitive Touchscreen Controller

(ENP Newswire Via Acquire Media NewsEdge) ENP Newswire - 27 January 2014 Release date- 24012014 - SAN JOSE, Calif. - Cypress Semiconductor Corp. (Nasdaq: CY), the market leader in capacitive touch-sensing, today announced TechInsight's Teardown.com has found that a Cypress TrueTouch controller drives the touchscreen of the Qualcomm Toq smartwatch.

The Qualcomm Toq teardown survey report identifies the Cypress TMA140 controller in the ToqSW1 model, noting its fast, accurate touchscreen navigation. The ToqSW1 can be linked to a smartphone via Bluetooth, adding the ability to receive notifications and other content to standard watch functionality.

'Our research shows Cypress's presence within wearable technology devices is increasing,' said Joel Martin, General Manager of TechInsights Teardown.com. 'Their touchscreen controller, the TMA140 or more specifically the CY8CTMA140, earned the design win for Capacitive Touchscreen Controller within TechInsights Teardown.com's recently published Qualcomm Toq report. We believe Qualcomm chose Cypress's solution given the company's strong focus on touch accuracy and responsiveness combined with low power consumption.' 'Displays are a major focus for the emerging Internet of Things and wearables, and we are pleased to have our TrueTouch touchscreen technology enabling dynamic user interfaces for these innovative products,' said Joe Montalbo, vice president of the TrueTouch Business Unit at Cypress. 'TrueTouch is a natural fit for wearable electronics, given its best-in-class water resistance, noise immunity and low power consumption.' About TrueTouch Cypress's TrueTouch technology provides the industry's best noise immunity, highest SNR, best waterproofing, fastest refresh rates, lowest power consumption, and world's best accuracy and linearity. The flexible TrueTouch solution allows customers to rapidly develop leading-edge solutions without having to buy turnkey modules.

They have a choice of using touch sensors (glass or film) and LCDs from preferred partners, and can develop innovative mechanical designs ranging from flat to curved surfaces of varying thickness. The patented capacitive sensing technology of TrueTouch devices offers robust noise immunity that enables flawless operation in noisy RF and LCD environments. Additional TrueTouch information is available at touch.cypress.com.

About TechInsights Teardown.com TechInsights Teardown.com maintains the largest library of device teardown, design win, and bill of materials costing data in the consumer electronics, mobile device, smart phone, digital home and wearable electrics market. With 15 years and over 2,000 device analyzed our services provide unparalleled access to competitive intelligence, engineering design, discrete integrated circuit insights, and supply chain data. For more information visit www.teardown.com.

About Cypress Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC 1, PSoC 3, PSoC 4, and PSoC 5 programmable system-on-chip families. Cypress is the world leader in capacitive user interface solutions including CapSense touch sensing, TrueTouch touchscreens, and trackpad solutions for notebook PCs and peripherals.

Cypress is a world leader in USB controllers, which enhance connectivity and performance in a wide range of consumer and industrial products. Cypress is also the world leader in SRAM and nonvolatile RAM memories. Cypress serves numerous major markets, including consumer, mobile handsets, computation, data communications, automotive, industrial, and military. Cypress trades on the NASDAQ Global Select Market under the ticker symbol CY. Visit Cypress online at www.cypress.com.

Press Contact: Cypress Semiconductor Corp.

198 Champion Ct. Building 6.3 San Jose, CA 95134 Tel: 1 408-232-4552 Email: media_inquiry@cypress.com (c) 2014 Electronic News Publishing -

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