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TMCNet:  Amazon Web Services Announces Even Lower-Cost, Faster Storage Options for Amazon Redshift

[January 24, 2014]

Amazon Web Services Announces Even Lower-Cost, Faster Storage Options for Amazon Redshift

SEATTLE --(Business Wire)--

Amazon Web Services, Inc. (AWS), an Amazon.com (News - Alert) company (NASDAQ: AMZN), today announced the availability of Dense Compute nodes, a new SSD-based node type, that enables customers to create even faster, lower-cost data warehouses with Amazon Redshift. Customers can now start smaller, with 160GB datasets for as little as $0.10/hour, and then easily scale to a cluster with thousands of cores, terabytes of RAM (News - Alert), and hundreds of terabytes of SSD storage as their needs grow. To get started with Dense Compute nodes for Amazon Redshift, visit http://aws.amazon.com/redshift.

"Amazon Redshift has become the fastest-growing service in the history of AWS by providing customers with a fast, fully managed, petabyte-scale data warehousing service for a tenth the price of traditional solutions," said Raju Gulabani, Vice President of Database Services, AWS. "We have been actively engaging with our customers using Amazon Redshift and watching them tap into insights that were previously out of reach to help grow their businesses. Today, we are making Amazon Redshift even more accessible to customers, lowering the cost of a single node by as much as 56 percent while increasing the ratio of CPU, RAM, and I/O to storage to offer even higher performance."

Amazon Redshift customers now have two node choices: Dense Compute nodes and Dense Storage nodes. Dense Compute nodes for Amazon Redshift are ideal for customers who have less than 500GB of data in their data warehouse or for customers with more than 500GB of data whose primary focus is performance. With Dense Compute nodes, customers can scale up to hundreds of terabytes, giving them the highest ratio of CPU, memory, and I/O to storage. If performance isn't as critical for a customer's use case, or if customers want to prioritize reducing costs further, they can use the larger Dense Storage nodes and scale up to a petabyte or more of compressed user data. Scaling a cluster up and down or switching between node types requires a single API call or a few clicks in the AWS Management Console.

Amazon Redshift dramatically lowers the cost of production and development by enabling customers to provision clusters in minutes, shut them down when not in use, and easily recreate them when they are needed again. Since its launch in February 2013, Amazon Redshift customers have created tens of thousands of development, test, and production data warehouses, and the service has been adopted by customers across a wide range of industries including advertising, financial services, manufacturing, media, healthcare, social media, mobile applications, and gaming. Today, customers such as Fender, Financial Times (News - Alert), MediaMath, Nasdaq OMX, Nokia, and Pinterest are using Amazon Redshift for a variety of analytic use cases, including enterprise data warehousing, customer lifetime value, clickstream, traffic, user engagement, and online advertising.

Pinterest is a visual discovery tool where people pin the best ideas and plans to their own pinboards. "At Pinterest, we analyze tens of billions of objects, including pins, boards, and places, across our web and mobile properties to understand and optimize the Pinner experience for tens of millions of people around the world. Amazon Redshift has been a huge win. It's made big data feel small and enabled our data science team to run the queries they need across a huge, rapidly growing data set. Amazon Redshift is easy to manage and with both the Dense Storage and Dense Compute node types, we know that regardless of our cost, storage, and performance needs, Amazon Redshift is up to the challenge," said Mohammad Shahangian, Data Scientist, Pinterest.

Fender Musical Instruments Corporation (FMIC) is the world's leading guitar manufacturer. "We needed to extend our analytics to support our business, complex manufacturing, and distribution channels. We needed a solution we could implement quickly and scale with our data and end users, with minimal up-front investment. Amazon Redshift enabled us to start with the capacity we needed, taking the guesswork out of hardware capacity planning, while reducing our upfront costs with teir pay-as-you-go model. Our Amazon Redshift Dense Storage cluster handled our demanding schema and queries with great performance," said Michael Spandau, CIO, Fender Musical Instruments Corporation.

Customers can launch Amazon Redshift clusters using the AWS Management Console or the AWS Command Line Interface (CLI). Dense Compute and Dense Storage nodes for Amazon Redshift are available in the US East (N. Virginia), US West (Oregon), EU (Ireland), Asia Pacific (Singapore), Asia Pacific (Sydney), and Asia Pacific (Tokyo) Regions. For more information on Amazon Redshift, visit: http://aws.amazon.com/redshift.

About Amazon Web Services (News - Alert)

Launched in 2006, Amazon Web Services, Inc. began exposing key infrastructure services to businesses in the form of web services -- now widely known as cloud computing. The ultimate benefit of cloud computing, and AWS, is the ability to leverage a new business model and turn capital infrastructure expenses into variable costs. Businesses no longer need to plan and procure servers and other IT resources weeks or months in advance. Using AWS, businesses can take advantage of Amazon's expertise and economies of scale to access resources when their business needs them, delivering results faster and at a lower cost. Today, Amazon Web Services provides a highly reliable, scalable, low-cost infrastructure platform in the cloud that powers hundreds of thousands of enterprise, government and startup customers businesses in 190 countries around the world. Amazon Web Services offers over 30 different services, including Amazon Elastic Compute Cloud (Amazon EC2), Amazon Simple Storage Service (Amazon S3) and Amazon Relational Database Service (Amazon RDS). AWS Cloud services are available to customers from data center locations in the U.S., Brazil, Europe, Japan, Singapore, Australia and China.

About Amazon.com

Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon's developer customers with access to in-the-cloud infrastructure services based on Amazon's own back-end technology platform, which developers can use to enable virtually any type of business. Kindle Paperwhite is the world's best-selling and most advanced e-reader. It features new display technology with higher contrast, the next generation built-in light, a faster processor, the latest touch technology, and exclusive new features designed from the ground up for readers. Kindle, the lightest and smallest Kindle, features improved fonts and faster page turns. The new Kindle Fire HDX features a stunning exclusive 7" or 8.9" HDX display, a quad-core 2.2 GHz processor, 2x more memory, and 11 hours of battery life, as well as exclusive new features of Fire OS 3.0 including X-Ray for Music, Second Screen, Prime Instant Video downloads, and the revolutionary new Mayday button. The all-new Kindle Fire HD includes an HD display, high-performance processor and dual speakers at a breakthrough price.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, www.amazon.cn, www.amazon.it, www.amazon.es, www.amazon.com.br, www.amazon.in, www.amazon.com.mx, and www.amazon.com.au. As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment and data center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.


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