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TMCNet:  CASE Parking Launches Unprecedented

[January 22, 2014]

CASE Parking Launches Unprecedented "Platform Ready" Technology Revolutionizing Parking Data Industry

(Marketwire Via Acquire Media NewsEdge) IRVINE, CA -- (Marketwired) -- 01/22/14 -- CASE Parking, a parking data solutions provider, is revolutionizing the industry with recent advancements in its car counting technology through pioneering a flexible, extensible and interoperable Platform Ready upgrade -- a system that enables CASE to serve other industries such as app developers and technology partners who want to do more with CASE's powerful car-count information.

Using proprietary Counts in the Cloud� technology, CASE Parking launched to market in 2013 to enable parking operators to collect invaluable car count data, and provide game-changing analytics used to reveal permit oversell ratios, meter rate adjustments and current space availability -- all from a customized web-based dashboard.

With CASE's Platform Ready technology, they are now able to provide technology partners and app developers with the data sets they need to feed the same 99.9+ percent accurate, real-time parking information into their next-generation applications, providing the interoperability that partners such as app developers, auto manufacturers and in-vehicle navigation systems have come to require. Popular interactive parking apps -- such as Streetline, Parkopedia and ParkMe -- have already partnered with CASE, tapping into the powerful data to equip the general public with up-to-the-moment parking lot availability, pricing, remote way-finding and much more.

"CASE's Platform Ready technology represents an industry-changing advancement for the parking industry as a whole," says Sebastian E. Gutierrez, CASE Parking president and CEO. "With these system upgrades, we've opened doors for our technology solution partners to build comprehensive applications, integrate live data into their existing systems and do more with the real-time vehicle count data that CASE has become known for providing." The cutting-edge platform's development environment allows integration with a variety of third-party web service applications using RESTful API-based real-time data systems. Taking advantage of core HTML5 capabilities, CASE's Platform Ready technology utilizes the most robust SQL Server Architecture -- creating a relational database that offers unprecedented, seamless, big data accessibility that can be easily configured for any operating system, and most applications.

In addition to these advanced interoperability offerings for technology partners, brick and mortar establishments will see additional platform benefits including the ability to integrate signage data and RFID systems for class-of-service identifications, the capacity to incorporate comprehensive parking data with organizational accounting software for enforcement and ticketing purposes, and the ability to easily monitor automated car counts, enter hand counts and generate vast analytic reports from any location with Internet access.

CASE Parking's 99.9+ percent accuracy car count rates, delivered through tamper-proof, low-maintenance, weather-resistant hardware and transportation-grade, expertly designed sensors allow for 24/7 monitoring, increased efficiency through live data calculations, and ultimately reduced traffic congestion, optimized parking lot utilization, decreased manual labor and operating costs within the first month of use, and increased customer satisfaction -- all of which result in boosting bottom-line profits.

ABOUT CASE PARKING: CASE Parking delivers 99.9+ percent accurate, real-time occupancy data via its proprietary Counts in the Cloud� system, enabling effective parking operations management through its fully-integrated web-based dashboard. Through innovative partnerships with leading app developers, parking operators can ultimately increase sales, reduce labor costs and minimize lost revenue, while also assisting drivers to find parking space availability quickly and easily. CASE's clients and partners -- including Streetline, Texas A&M University, ParkMe, University of Hawaii and the City of Newport Beach -- rely on CASE Parking's technology to improve the overall efficiency of their operations. For more information, visit www.caseparking.com.

MEDIA CONTACT: Leslie Licano Beyond Fifteen Communications, Inc.

949.733.8679 leslie@beyondfifteen.com Source: CASE Parking

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