|[January 16, 2014]
TreeHouse Interactive Recognized as a Strong Performer for Its Partner Relationship Management (PRM) Platform Reseller View™
SALT LAKE CITY --(Business Wire)--
TreeHouse Interactive (News - Alert)™ (www.treehousei.com),
the technology leader in on-demand�partner
relationship management (PRM), today announced that it was
identified as a Strong Performer in Forrester (News - Alert) Research, Inc.'s The
Forrester Wave™: Partner Relationship Management (PRM) Platforms, Q4
2013 report. As a Strong Performer, TreeHouse Interactive's Reseller
View PRM was recognized among vendors whose "PRM products harbor more
native functionality (requiring less customization), superior user
interfaces and usability, and greater emphasis on back-office channel
operations." In addition, the report states that Reseller View PRM is
best suited for organizations desiring a rich PRM experience in one of
the major CRM platforms.
Forrester evaluated the strengths and weaknesses of top PRM platform
vendors and scores were based on 40 criteria grouped into three
high-level categories of: current offering, strategy, and market
The report highlights that "TreeHouse Interactive Reseller View sports
high integration with salesforce.com's CRM," noting that because some
aspects of PRM are so tightly tied to CRM, some manufacturers prefer
their PRM and CRM functionality to be combined in a single user
interface. "TreeHouse Interactive has taken a unique approach in that it
can embed much of its PRM functionality in a major CRM solution like
Salesforce.com. Indeed, TreeHouse Interactive's Reseller View product is
the only PRM solution that is AppExchange-certified. TreeHouse
Interactive also offers out-of-the-box integration with Microsoft
Dynamics CRM and Oracle (News - Alert) CRM On Demand."
Legacy PRM systems that were cobbled together many years ago are
"running out of gas," as Forrester points out, to keep pace with the
demands placed on PRM by today's more complex partner ecosystems and
more scrutinous partners. Modern PRM platform products have advanced to
the point of being able to handle much o that complexity and adapt to
the rate of change.
Published in November 2013, the PRM Wave comes at a time when TreeHouse
Interactive is experiencing significant growth in its customer base and
volume of partners who engage with TreeHouse customers through their
partner portals and Reseller View PRM. The solution's revenue increased
by 75 percent last year and today supports nearly 100,000 partners
worldwide. The company expects that the number of partners supported
will double over the next 12-18 months.
"TreeHouse has worked hard to offer the most complete PRM solution
available in the market. We also realized early on that integrations
with the leading CRM companies would be critical to bringing partner
communities into the enterprise ecosystem. It is nice to be recognized
as a strong performer in this market via a report as prestigious as the
Forrester Wave," said Erich Flynn, CEO, TreeHouse Interactive.
The Forrester report is available to subscribers and for purchase at Forrester
Wave: Partner Relationship Management (PRM) Platforms, Q4 2013.
About TreeHouse Reseller View PRM
With a fully customized, enterprise-class web portal that provides all
the tools that partners need to sell, service, market and support
businesses, Reseller View is the most complete PRM available. It is also
the most compatible integrating with Microsoft, Oracle and Salesforce
out of the box. It is the only PRM approved on the Salesforce (CRM)
AppExchange and is available on the Microsoft (MSFT) Dynamics
Marketplace and Oracle (ORCL) Partner Network.
For more information on TreeHouse Interactive and the Reseller View PRM
solution, visit http://www.treehousei.com/reseller_view/overview.aspx.
Tweet This: @treehousei recognized as a "strong performer" in
Forrester #partnerrelationshipmanagement #PRM Wave report: http://bit.ly/1irBMa5.
Follow TreeHouse Interactive on Twitter (News - Alert) at: http://twitter.com/treehousei
Resource Library: For more information about partner relationship
management, visit the TreeHouse
Interactive Resource Library.
About TreeHouse Interactive
TreeHouse Interactive delivers leading SaaS (News - Alert)-based partner relationship
management (PRM) and marketing automation platform (MAP) solutions to
companies that want to get better return on investment from their
partner networks and marketing efforts. Reseller View is the most
complete PRM in the industry while Marketing View has been innovating
marketing automation since 1998. For more information, visit www.treehousei.com
or call 801.576.8428.
Tags: partner relationship management, PRM, Forrester PRM Wave,
partner portal, channel partner, partner program
TreeHouse Interactive, Marketing View, Reseller View and the
TreeHouse Interactive logo are trademarks of TreeHouse Interactive. All
other brands, products, or service names are or may be trademarks or
service marks of their respective owners.
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