|[January 16, 2014]
Pikato Launches Retail Mobile Marketing Solution to Personalize Customer Shopping Experience and Increase Engagement
TAMPA, Fla. --(Business Wire)--
Pikato today launched its retail mobile marketing solution that
personalizes the customer shopping experience to significantly increase
consumer engagement and deliver measurable results. Pikato allows its
customers to easily launch a turnkey mobile branded campaign in less
than one hour with minimal internal company resources needed. Pikato has
also announced that Sears and Kmart are the first companies to engage
with the Pikato platform and have already seen mobile engagement rates
The platform gathers real-time customer feedback combined with
hyperlocal and transactional data to determine the best offers
and�messages�to be delivered. This allows retailers to get immediate
feedback from users as they respond to offers and messages in order to
influence Pikato's recommendation engine for future decisions and
behavior. Examples of Sears and Kmart mobile marketing experience
Members and guests can access the mobile experience in multiple
channels including mweb, mobile apps, Android (News - Alert) and iOS, in-store WiFi,
SMS and iBeacons.
Members and guests can enter the experience and select their
preference to start personalizing their shopping experience.
A list of personalized and targeted coupons are displayed directly on
the users' mobile device.
All coupon details are displayed including the barcode and
disclaimers. Members and guests can start interacting with the offers
by liking or disliking, sharing in social media with friends and
family, loading them to Passbook and create "geofences" or simply
redeeming online or in-store. All the actions taken by the user are
leveraged by Pikato's collective intelligence models to personalize
the offers ad content.
With the Sears and Kmart rewards "Shop Your Way" program, members can
access the experience with their phone or email address to enjoy
better coupons and discounts. Plus, they have the ability to load
offers to their account, so coupons are clip-less as all coupons are
associated to the member ID. Guests can also clip their coupons in
"Not only was Pikato able to quickly deliver personalized
recommendations across multiple mobile touch points but we have also
seen a significant increase in redemption rates of our mobile coupons by
leveraging Pikato's Intelligence platform," said Bill Kiss, Chief
Digital Officer at Sears Holdings Corporation.
Pikato delivers a complete integrated mobile marketing solution that is
built on four major pillars:
Trigger/Touch Points: 10+ ways that personalized offers,
coupons and messages can be launched from any Smartphone.
The Pikato SaaS (News - Alert) platform:�Location, Offer, Strategy Management,
Recommendation Engine: Leveraging user's responses to provide
the most relevant offers and personalize the�shopping experience.
Mobile Enabled User Interface: Providing a mobile HTML5
experience that allows customers to interact with a brand and its
"Campaigns running on the Pikato platform are designed to allow
companies to deliver personalized and targeted mobile offers and content
directly to their customers," said Jesus Sanchez, CEO of Pikato. "Pikato
provides the easiest and cost-effective way of increasing redemption and
mobile engagement. Sears and Kmart, with over 2,400 locations, have
already seen the tremendous benefits of partnering with Pikato and we
know that other companies can potentially see similar, or even greater,
Pikato mobile interactions are also designed for customers' locations to
be enabled for proximity-based notifications and strategies based in
geo-location or iBeacons. Customers seamlessly engage with the
location-based experiences without manual check-in and not only can
Pikato arbitrate and score hundreds, even thousands, of offers, it can
also manage contact policies. In-store engagements are enabled through
QR and barcode scanning of products and signage and can be used to
create unique games and interactions while inside the store bringing
together physical and digital marketing vehicles.
Pikato combines multiple services to give the best opportunity to reach
existing and potential customers with relevant offers targeted
specifically for them. We base all of our ideas and services on
marketing best practices and the most innovative technologies available
to retailers today. Pikato offers a complete integrated marketing
solution with the ability to engage and personalized content, offers and
coupons for consumers in multiple mobile channels including SMS,
iBeacons, in-store WiFi (News - Alert), augmented reality, email, mobile web and apps.
More details and case studies are available at www.Pikato.com.
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