Forrester- Microsoft Tops Apple In Forrester's Consumer Tech Brand Ranking
(ENP Newswire Via Acquire Media NewsEdge) ENP Newswire - 16 January 2014
Release date- 06012014 - To win the critical battle for mindshare in the 21st century, brands must strike the right balance of being trusted, remarkable, unmistakable, and essential.
In a new Forrester ranking of 10 consumer technology brands, Microsoft, not Apple, tops consumers' lists for being the most trusted and essential of the brands surveyed. Apple trails closely behind, followed by Sony, Samsung, HP, Canon, LG, Dell, Toshiba, and Philips.
'The consumer technology business is traditionally product-driven,' notes Principal Analyst Tracy Stokes in the report. 'But in today's competitive marketplace, CMOs in this sector need to pay attention to their brand resonance to secure brand preference, referral, and pricing power.'
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Forrester Research (Nasdaq: FORR) is a global research and advisory firm serving professionals in 13 key roles across three distinct client segments. Our clients face progressively complex business and technology decisions every day. To help them understand, strategize, and act upon opportunities brought by change, Forrester provides proprietary research, consumer and business data, custom consulting, events and online communities, and peer-to-peer executive programs. We guide leaders in business technology, marketing and strategy, and the technology industry through independent fact-based insight, ensuring their business success today and tomorrow. For more information, visit www.forrester.com.
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