|[January 15, 2014]
Intel Joins Forces with Cloud Service Providers Around the World to Reveal What's Inside Their Datacenters
SANTA CLARA, Calif. --(Business Wire)--
To help IT organizations make better, more informed purchasing decisions
and ensure optimal performance for their cloud applications, Intel (News - Alert)
Corporation is teaming with 16 leading cloud service providers (CSPs)
around the world to introduce the "Intel® Cloud Technology" program.
This first-of-its-kind initiative will provide cloud users with a clear
view into the technology powering a CSP's infrastructure before they
purchase any services or instances.
With infrastructure-as-a-service (IaaS) revenue expected to increase 41
percent annually by 20163 and more companies considering
outsourcing their IT services, the technology that powers cloud-based
services and applications matters more than ever. CSPs participating in
the new Intel program will be recognized by using the "Powered by Intel®
Cloud Technology" badge to distinguish their Intel-based instances where
the performance and security capabilities of the underlying hardware
become transparent to the end user.
The Intel Cloud Technology program builds on the collaboration announced
last September between Amazon Web Services (News - Alert)* (AWS) and Intel to
communicate to customers the specifications, performance, quality, and
security benefits of the Intel technology used in AWS instances.
"Much like when choosing a car, the type of engine that runs a cloud
service dramatically affects performance and efficiency," said Jason
Waxman, vice president, Data Center Group and general manager, Cloud
Platform Group, at Intel. "Cloud customers want to know what technology
their applications are running on because it has direct impact to their
business. For the first time, users will have the transparency to select
the technologies that are optimal for running their applications in the
It has been reported that a heterogeneous cloud infrastructure
environment may result in 40 to 60 percent performance variation4.
Therefore, end users are increasingly looking for more insight into the
performance, capabilities and cost trade-offs of the many instances that
CSPs offer so they can get the right size and type of performance
matched to their specific workloads.
"The key to unlocking flexibility, productivity and cost trade-offs when
using the public cloud is choosing a quality provider with platform
performance and capabilities that meet our specific needs," said Don
Whittington, CIO of Florida Crystals (owner of Domino Sugar and C&H
Sugar). "With our CSP Virtustream participating in Intel Cloud
Technology program, we are now aware of the underlying hardware powering
the services we buy and we can make better choices to�ensure we have the
optimal workload performance for our investment."
In addition to Virtustream (U.S.); Canopy*, an ATOS* company (U.K.);
Cloud4com* (Czech Republic); CloudWatt* (France); Expedient* (U.S.); KIO
Networks* (Mexico); KT (News - Alert)* (Korea); Locaweb* (Brazil); NxtGen* (India);
Online.net* (France); OVH* (France); Rackspace* (U.S.); Savvis*, a
company of CenturyLink* (US); Selectel* (Russia); and UOLDIVEO* / UOL
Host* (Brazil) have committed to participating in the program.
Behind the Program: When Seconds Count
Even a slight change in cloud instance performance can impact sales on
e-commerce sites. For example, Shopzilla* increased its revenue by up to
12 percent by accelerating its page load times from seven to two seconds5.
For enterprise and other IT buyers evaluating hybrid or public cloud
services, CSPs participating in the Intel® Cloud Technology program will
providedetailed information about available CPUs, hardware acceleration
features, storage, software and network capabilities - all of which can
have a have significant impact on applications, costs and experiences
for end users.
CSPs will promote the users' benefits of Intel cloud technologies
powering their services through multiple channels. The capabilities
available today from participating CSPs aim to significantly increase
performance of applications and security of end users' data and include Intel®
Turbo Boost Technology, Intel®
Advanced Vector Extensions (AVX), Intel®
Data Protection Technology with Advanced Encryption Standard New
Instructions (AES-NI), and Intel®
Virtualization Technology (VT).
Additionally, Intel will drive direct marketing campaigns and
participate in co-marketing activities with CSP partners in the program
to educate customers about underlying technologies, their impact on
applications performance, user experience and ultimately the business.
Understanding service capabilities helps the cloud user make better
choices, which can lead to significant cost savings.
For example, Novartis Pharmaceuticals* performed an extensive analysis
of instances to find that choosing a premium high-performing one would
provide the company up to 65 percent cost savings2 over the
lower cost, lower performing options when matching available
capabilities with specific requirements of its workloads. It also
allowed the company to significantly reduce the time spent on
processing, creating faster turnaround of projects.
"Rackspace has customers around the world that trust us to fulfill their
cloud infrastructure needs," said Rajeev Shrivastava, vice president of
product marketing at Rackspace. "Our participation in the Intel Cloud
Technology program strengthens our ability to deliver a broader range of
hybrid cloud solutions to optimize application performance, and helps
assure current and potential customers that Rackspace will run their
business critical services on a cloud developed with the best available
Intel® Cloud Finder Helps to Find the Right CSP for the Job
It's the Intel®
Cloud Finder tool, which helps end users cut through the complexity
of identifying the optimal cloud service by providing comparison
guidance across more than 50 CSPs for 80 end-user requirements, will be
integrated with the Intel® Cloud Technology program. A new feature will
allow end users to select a "trial" option for these services. The
ability to "test drive" services prior to purchase will help IT decision
makers better understand the underlying technologies and ensure that the
services are the right fit for their workload before purchase.
Additional information on the announcement, videos, animations and
pictures are available at http://newsroom.intel.com/docs/DOC-4854.
Intel (NASDAQ: INTC) is a world leader in computing innovation. The
company designs and builds the essential technologies that serve as the
foundation for the world's computing devices. Additional information
about Intel is available at newsroom.intel.com
Intel and the Intel logo are trademarks of Intel Corporation in the
United States and other countries.
*Other names and brands may be
claimed as the property of others.
1 End of the Year Cloud Provider and Cloud Enabling
Technologies report and tracker, includes Amazon Web Services
collaboration announced in September.
2 The difference in costs when choosing an optimal instance
for a highly-parallel workload compared to lower performing instance as
shared in Novartis' Steve Litster presentation during Intel's Jason
Waxman's keynote at re: Invent conference on November 2013 http://www.youtube.com/watch?v=Y04LEoIVRKY
3 Presented at the IDC (News - Alert) Directions 2013 conference, "Cloud
Decision Economics: Key Business Value Issues That Will Influence Cloud
Purchasing" presentation by Randy Perry, VP, Business Value Strategy,
4 Research paper presented at the HotCloud 2012 conference,
"Exploiting Hardware Heterogeneity within the Same Instance Type of
Amazon EC2" https://www.usenix.org/system/files/conference/hotcloud12/hotcloud12-final40.pdf
5 2012 Cisco (News - Alert) Whitepaper "Cloud Harmony Performance Benchmark:
Select High Performing Public Cloud to Increase Economic Benefits."
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