|[January 14, 2014]
GuideSpark Sets New Standard for Employee Communications with Launch of New Video Platform
MENLO PARK, Calif. --(Business Wire)--
the leading digital employee communications company, today announced the
launch of its new platform, a high-performance solution for video-based
communications that delivers powerful new capabilities and even greater
value to GuideSpark customers and their employees.
In addition to hosting the largest customizable library of content in
the world for benefits, compensation, talent management, health care
reform and other complex employee topics, GuideSpark's platform now
features a refined architecture to make the video experience even more
interactive, engaging and effective. Specifically, the platform enables
feedback tools such as surveys and quizzes to ensure employees get the
most out of their experience., while employing deep analytics to help
customers measure this engagement across geographies, employee levels,
devices, departments, programs and other attributes that impact
corporate-employee communications strategies.
"GuideSpark is a great fit for our organization, providing a solution
that helps our employees get engaged and be productive from Day One,"
sad Lisa Teixiera, Director of Human Resources Operations at Blackhawk
Network. "The platform both frees up HR resources and gives employees
richer information, sooner than we were able to deliver in the past.
From senior management to front-line employees, we definitely see a
return on our investment and look forward to continuing this partnership
with GuideSpark and deploying new videos in the future."
Key features of the new GuideSpark platform include:
� New HTML5 player - delivers a common experience across all devices, an
important capability for employees who are geographically dispersed, or
who prefer to consume content on their mobile devices
� Enriched interactive content - lets customers create surveys, quizzes
and other features to drive user engagement and feedback
� Full analytics - building on GuideSpark's already-strong analytics and
reporting tools, the latest version includes even more robust
functionality to measure consumption and ROI, including a self-service
� New and improved user experience - GuideSpark has bolstered overall
performance, user interface and a host of other elements to enhance
employee engagement and value to its customers
"Our new platform, built on five years of knowledge gathering and
refinement based on existing customer experiences, is a stellar example
of our commitment to always deliver the most innovative and effective
solutions for employee engagement and communications," said Keith
Kitani, CEO, GuideSpark. "We are proud to introduce this new platform to
the world, and are confident that it will drive measurable benefits for
all of our customers."
The new video platform is already being used by select GuideSpark
customers, and will be rolled out to all organizations in the company's
customer base by mid-2014.
GuideSpark provides a customized and engaging digital employee
communications solution for educating employees on complex topics such
as benefits, health care reform and compensation programs. Our videos
deliver customized content to transform employees into informed,
engaged, and intelligent consumers of company benefits. As a result,
GuideSpark's clients are able to improve overall employee satisfaction
and retention and save HR time and money. For more information, visit www.guidespark.com.
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