|[January 10, 2014]
With the Introduction of RAPTOR, ECRS Looks to Change How Groceries Are Purchased
NEW YORK --(Business Wire)--
Grocery retail could soon experience the biggest paradigm shift in
checkout technology since the introduction of self-checkout. At the
forefront of this emerging evolution in store checkout technology is
retail automation leader, ECRS, who will introduce its RAPTOR™ automated
scanning system at the upcoming National Retail Federation 2014 show in
New York City. ECRS previewed the system in 2013 to much acclaim, and
will follow up that success in 2014 with a production-ready powerhouse
that boasts many patent-pending features and offers the world's fastest
RAPTOR utilizes 360-degree scanning and image recognition technology,
combined with a newly-designed, streamlined cabinet, and advanced
CATAPULT Transaction Server software working behind-the-scenes. This
gives consumers a checkout transaction that is not only extremely fast,
but also convenient. It is thoughtfully designed and well-executed
technology that provides a pleasurable experience for consumers, without
the frustrations often encountered with traditional point-of-sale and
Consumers will become immediately engaged with RAPTOR as they are met
and guided through their purchase by a patent-pending consumer guidance
display that is projected directly on the conveyor belt. This
interactive and intuitive guidance system prompts the consumer when to
begin a transaction and directs the consumer on the optimum frequency in
which to place items on the belt. Items are then immediately moved
through the 360-degree scanner, where fourteen cameras capture the
item's image and/or barcode. Items that are not recognized, or that
require attendee interaction, are automatically flagged as exceptions
both on the cashier screen and through the voice control and command
system, without interrupting the scanning process. The system has
several patent-pending features that provide for automated exception
management, which dramatically reduces the workload on the attendant by
preemptively staging exception items in a way that reduces or eliminates
the need to touch the attendant transaction screen.
All RAPTOR features are designed to work in concert, for the sole
purpose of accelerating the transaction and allowing the attendant to
focus on the customer, providing assistance and expert bagging of items.
The streamlined flow allows for all items to be bagged before the
customer is ready to pay for the purchase. Usability testing has shown
RAPTOR to dramatically shorten the overall transaction time by setting a
constant ring-rate, allowing the system to process two to three times
more transactions than a typical checkout lane.
The RAPTOR cabinet layout is designed to be a drop-in replacement for
traditional checkout lanes, allowing traditional grocers to maintain, or
even reduce, their current POS footprint within the store.
With the RAPTOR delivery waitlist building, ECRS is set to begin early
release and implementation in the first quarter of 2014. "We are very
excited about this technology," said Pete Catoe, President of ECRS. "We
foresee a steady industry adoption of this revolutionary
accelerated-checkout model in the coming year, and a major
transformation over the next few years. Simply put, RAPTOR is not
point-of-sale and it is not self-checkout; it is an entirely new way for
retailers to drive exponential productivity gains while also driving
higher levels of customer-centric service, a true win-win."
ECRS will demonstrate RAPTOR at upcoming shows, including: National
Retail Federation (NRF) Retail's Big Show - January 13-14; National
Grocery Association (NGA) - February 9-12; and Natural Products Expo
West - March 7-9.
For more information, or to schedule a RAPTOR preview appointment,
please email firstname.lastname@example.org.
The introduction of RAPTOR further substantiates ECRS' recent
recognition by the RIS News Software LeaderBoard, the annual "Oscars of
retail technology," as the number one overall retail software provider.
ECRS also placed in the top 10 of 30 individual breakout charts
published in the survey. In business since 1989, ECRS has amassed
thousands of successful retail clients in all 50 states of the United
States, Canada, and the Caribbean. ECRS provides a comprehensive
solution ecosystem including: point-of-sale, self-service, mobile point
of sale, back office, analytics, inventory and replenishment, supply
chain automation, warehousing, general ledger, A/R, eCommerce, customer
loyalty and marketing, membership management, fuel pump integration, and
pharmacy system integration. ECRS is a privately held, USA-based company
that provides software, hardware, service, and support. www.ecrs.com.
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