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TMCNet:  Nomi Enriches Location Marketing Platform With Launch of Proximity Marketing Engine

[January 09, 2014]

Nomi Enriches Location Marketing Platform With Launch of Proximity Marketing Engine

(Marketwire Via Acquire Media NewsEdge) NEW YORK, NY -- (Marketwired) -- 01/09/14 -- Nomi, the first marketing platform for the physical world, today announced the launch of Nomi Mobile. Nomi Mobile enhances retailers' mobile apps with real-time, proximity marketing through push notifications and in-app messaging.

Nomi Mobile is the world's first platform to offer both comprehensive interior analytics and proximity marketing in a single enterprise-class solution. Nomi seamlessly integrates video and Wi-Fi sensors with Bluetooth Low Energy beacons in order to provide merchants with the ability to measure, analyze and optimize every aspect of their customers' in-store experience.

"With Nomi Mobile, we move beyond marketing attribution and interior analytics to offer merchants the ability to transform their store into an interactive environment," says Nomi co-founder and CEO Marc Ferrentino. This opt-in solution rewards loyal customers with personalized promotions based on their browsing and purchase history both in-store and online. Customers who have installed a merchant's mobile app can unlock reviews, specials or rewards based on proximity to products in store or by tapping their phone to a kiosk. Nomi mobile offers convenience that's only a click away for customers with both iOS or Android devices.

To activate Nomi Mobile, merchants install Nomi's Bluetooth Low Energy beacons throughout their store and integrate Nomi's SDK into their existing mobile app. Measuring only 1.5 inches in circumference and half an inch in depth, these low cost, long lasting beacons can be discretely deployed under product shelving or in a kiosk. Nomi's enterprise-grade platform provides a secure, scalable solution that includes sensor management, automated notification of low battery life, and proprietary encryption to ensure that third parties cannot access beacon broadcast information without the merchant's consent. To launch a proximity campaign, merchants upload creative to Nomi's cloud-based dashboard and define audience segments using the company's hyper-targeted rules engine. Nomi's dashboard allows merchants to conduct real-time a/b tests of ongoing campaigns and monitor the results with comprehensive analytics. One-to-one marketing in real-time has finally arrived with Nomi Mobile.

"Our vision from the beginning was to help retailers compete on experience instead of price. The launch of Nomi Mobile fulfills that dream by offering brick-and-mortar businesses the ability to engage, entertain and reward loyal customers as they browse the aisles in real-time," says Nomi co-founder and President Corey Capasso.

About Nomi: Dedicated to helping businesses deliver the best possible in-store experience, Nomi provides comprehensive enterprise-grade interior analytics and proximity marketing in a single platform. Measure, analyze and optimize the in store experience for your entire audience from the first time visitor to the most loyal fan. Know with certainty which investments in marketing, operations and service attract new customers and keep them coming back. Based in New York City, the company was founded by veteran and Buddy Media executives. For more information, visit: Follow us on Twitter at @GetNomi.

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