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TMCNet:  Velir Awarded Outstanding Achievement in Mobile by the Web Marketing Association

[January 08, 2014]

Velir Awarded Outstanding Achievement in Mobile by the Web Marketing Association

SOMERVILLE, Mass. --(Business Wire)--

Velir, a full-service digital agency, today announced that it was honored with a 2013 MobileWebAward by the Web Marketing Association (WMA) for Outstanding Achievement in Mobile for the Robert Wood Johnson Foundation (RWJF) website. Velir partnered with RWJF, the nation's largest philanthropy devoted exclusively to health and health care, and digital agency Threespot, to create a website that delivers valuable content into the hands of those who can help create the social change the foundation is looking to achieve. The new site resolved key issues of mobile performance, poor search functionality, sunken content and tedious editorial workflows.

RWJF's mission includes a focus on reversing childhood obesity, advancing medical school education and revolutionizing data-driven healtcare. Velir worked with the foundation to create a web presence to help foster pioneering ideas and enable transformative change. The project had three major objectives: to integrate community and social media fundamentals into the foundation's public presence; to facilitate connections among constituents and colleagues to promote discussions and, collaboration on issues and content; and to integrate community into RWJF's public presence for grantees and national program offices and staff.

"We are honored to receive this recognition from the WMA for our work with Threespot and the Robert Wood Johnson Foundation," said Mark Gregor, CEO of Velir. "Together we have created a modern site that is visually appealing and intuitive to use on any device. We implemented data visualizations, improved content searchability, streamlined authoring and publishing workflows, all while optimizing for desktop, mobile and tablet. Web traffic and engagement have increased, expanding the foundation's reach as they focus on enhancing the health of all Americans."

The submission from Velir, Threespot and RWJF was judged against a variety of prominent companies from 96 industries in WMA's 17th annual international Web Competition. The MobileWebAward Competition is for websites and applications built for mobile devices available to users for at least part of calendar year 2013. Entries were judged based on strict criteria in design, innovation, content, technology, interactivity and ease of use by a range of experienced professionals with an in-depth understanding of current state-of-the-art mobile web development, design and marketing skills. The winners were recognized for achieving a standard of excellence for which all mobile websites should strive.

The RWJF site is powered by the Adobe (News - Alert) CQ Content Management System as well as Datacenter, Velir's signature data management and visualization platform. This integration empowers RWJF to find new and powerful ways to tell stories with its data. A responsive design framework enables the site to morph gracefully across any number of devices, while the Solr platform provides faceted search capabilities with custom ranking logic to serve up relevant content.

To view the RWJF main site, please visit�http://www.rwjf.org. To view RWJF's data site, go to�http://www.rwjf.org/datahub.

About Velir
Velir is a full-service interactive agency that delivers web solutions to large non-profit organizations, associations, and corporations. Velir specializes in custom web development, content management system implementations, data visualization, digital strategy and user interface design. Based in Somerville, MA, Velir is one of the largest Sitecore Implementation Partners in North America. For more information, please visit http://www.velir.com/


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