Delivery Agent Powers the First Shoppable TV Commercial Bringing T-Commerce to Life at CES 2014
(Marketwire Via Acquire Media NewsEdge) LAS VEGAS, NV -- (Marketwired) -- 01/06/14 --
(CES) - Delivery Agent, Inc., the market leader in turning TV viewers into customers for more than 350 of the world's leading global brands, today announced a partnership with H&M, Hennes & Mauritz AB that will change the course of the television advertising industry. H&M will utilize Delivery Agent's t-commerce platform to shop-enable their 30-second Super Bowl XLVIII ad featuring David Beckham.
Consumers tuned into Super Bowl XLVIII, expected to be one of the most watched televised events in the U.S., will have the opportunity to use their remote control to engage with the advertising content and opt-in to purchase products as they view the new Spring collection of David Beckham Bodywear. Delivery Agent will showcase how consumers will experience this integrated t-commerce shopping experience with H&M at CES.
H&M is the first retailer to launch a fully enabled t-commerce advertising campaign. The campaign also includes the launch of an H&M t-commerce boutique accessible to consumers 24/7 by visiting Delivery Agent's ShopTV on select Samsung Smart TVs. Additionally, consumers can access the boutique via ShopTV on the web, and on mobile devices and tablets.
"This is a game-changer for the advertising industry," said Mike Fitzsimmons, Delivery Agent CEO. "With the upcoming launch of the t-commerce-enabled H&M Super Bowl XLVIII ad, we are collectively redefining the power and effectiveness of television advertising. Years ago, the world talked about the potential associated with buying Jennifer Aniston's sweater. H&M, in an industry first, will now realize that potential by making their Super Bowl XLVIII ad actionable and directly measurable."
Other Delivery Agent activities at CES include:
Delivery Agent will showcase its recently launched ShopTV marketplace at the Samsung booth, #12004. Delivery Agent will also showcase contextual t-commerce at the DEG Annual Reception at CES on January 7th. Delivery Agent will take the stage at the Parks Associates CONNECTIONS Summit on January 7th at 3:45pm PT at the LVCC North Hall, N264. Panelists will discuss emerging business models for connected devices, trends that are enabling these models, and the market potential these models offer. Delivery Agent will speak to advancements in t-commerce and the associated business models. Delivery Agent will lead "Connected Life Tours" for advertising executives from top brands and agencies including: MEC, Zenith Media, AT&T, Paramount Pictures, Colgate Palmolive, Campbell's Soup, Marriott, Netflix, Xerox, United Airlines, Intel, H&M, Chevron, Jaguar, American Express and Blackrock, who will see connected device engagement and t-commerce in action.About Delivery Agent, Inc.Delivery Agent is the market leader in turning TV viewers into revenue generating customers for the world's largest brands and media companies. Delivery Agent's proprietary technology allows viewers to engage with and transact directly from advertisements and television shows through web, mobile, and advanced television applications. Currently in market with leading broadcasters, advertisers, MVPDs and Smart TV manufacturers, Delivery Agent brings scalability, organization and economic incentive to a disparate ecosystem that has traditionally lacked uniform technical standards and has been challenged by complex rights and revenue sharing issues. The company is deployed and maintains long term partnerships with NBC, FOX, CBS, HBO, Showtime, Pepsi, Visa, Comcast, Cablevision, AT&T, Verizon and Samsung among others. More information about Delivery Agent is available at www.deliveryagent.com and @deliveryagent.
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Breakaway Communications for Delivery Agent
Leverage Agency for H&M
Source: Delivery Agent
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