|[December 26, 2013]
Amazon Beats Goal for the Mayday Button Response Time-Average Response Time on Christmas Day Just 9 Seconds
SEATTLE --(Business Wire)--
(NASDAQ: AMZN)-Amazon today announced that on Christmas Day, the average
response time when a customer tapped the Mayday button on Kindle Fire
HDX was just 9 seconds, faster than the response time goal of 15
seconds. Thousands of Mayday Tech Advisors across the U.S. were
available on Christmas Day to take calls from customers.
"We set a goal for ourselves to have a response time of 15 seconds or
less when a customer tapped the Mayday button-we're proud to say that on
Christmas Day we met this goal, with an average response time of just 9
seconds," said Dave Limp, Vice President, Amazon Kindle. "We're excited
that millions of customers opened a Kindle Fire tablet this holiday
season, and we're glad so many customers tried out the Mayday button."
The Mayday button revolutionizes on-device tech support-simply tap the
Mayday button in Quick Settings, and an Amazon expert will appear on
your Fire HDX and can co-pilot you through any feature by drawing on
your screen, walking you through how to do something yourself, or doing
it for you-whatever works best. 15 seconds or less is the Mayday
response time goal. Mayday is available 24x7, 365 days a year, and it's
Some of our favorite Mayday calls and customer reactions from Christmas
A young girl got a Kindle Fire HDX for Christmas. She was playing
around with it and accidentally tapped the Mayday button-when she saw
the Tech Advisor, she just screamed "MOOOOOOMMM!", not having expected
a person to pop up on the screen. Her parents could be heard laughing
in the background.
"Not only is the device awesome but the Mayday feature is absolutely
FANTASTIC!!!!! The Kindle team has hit it out of the park with this
one as did Santa!"
A customer put a picture of their Christmas tree and their stockings
hung in front of the fireplace on their Fire HDX display, and called
in to wish the Tech Advisors a Merry Christmas.
"Just tried the mayday button on my hdx. 15 second response
time…amazon has done it again. Thoroughly impressed."
A group of carolers called in and sang to the team-they wanted to
thank the Tech Advisors for their work and spread some holiday cheer.
"You can take control of my Kindle? You guys come look!
WOAHHHHHHHHHHHHHHHHHHH! THAT IS SO COOL THANKS BETHANY!" This is what
it's all about."
"This Mayday thing is amazing! I had heard and done a lot of research
about it but I figured it would take like 30 minutes to get someone!
That was not the case at all. Amazon has great customer support! I'm
always so amazed with you guys!"
About�Amazon.com (News - Alert)
Amazon.com, Inc.�(NASDAQ:AMZN), a Fortune 500 company based in�Seattle,
opened on the World Wide Web in�July 1995�and today offers Earth's
Biggest Selection.�Amazon.com, Inc.�seeks to be Earth's most
customer-centric company, where customers can find and discover anything
they might want to buy online, and endeavors to offer its customers the
lowest possible prices.�Amazon.com�and other sellers offer millions of
uniqu new, refurbished and used items in categories such as Books;
Movies, Music & Games; Digital Downloads; Electronics & Computers; Home
& Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health &
Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web
Services provides Amazon's developer customers with access to
in-the-cloud infrastructure services based on Amazon's own back-end
technology platform, which developers can use to enable virtually any
type of business. Kindle Paperwhite is the world's best-selling and most
advanced e-reader. It features new display technology with higher
contrast, the next generation built-in light, a faster processor, the
latest touch technology, and exclusive new features designed from the
ground up for readers. Kindle, the lightest and smallest Kindle,
features improved fonts and faster page turns. The new Kindle Fire HDX
features a stunning exclusive 7" or 8.9" HDX display, a quad-core 2.2
GHz processor, 2x more memory, and 11 hours of battery life, as well as
exclusive new features of Fire OS 3.0 including X-Ray for Music, Second
Screen, Prime Instant Video downloads, and the revolutionary new Mayday
button. The all-new Kindle Fire HD includes an HD display,
high-performance processor and dual speakers at a breakthrough price.
Amazon and its affiliates operate websites, including www.amazon.com,
As used herein, "Amazon.com," "we," "our" and similar terms include
Amazon.com, Inc., and its subsidiaries, unless the context indicates
This announcement contains forward-looking statements within the meaning
of Section 27A of the Securities Act of 1933 and Section 21E of the
Securities Exchange Act of 1934. Actual results may differ significantly
from management's expectations. These forward-looking statements involve
risks and uncertainties that include, among others, risks related to
competition, management of growth, new products, services and
technologies, potential fluctuations in operating results, international
expansion, outcomes of legal proceedings and claims, fulfillment and
data center optimization, seasonality, commercial agreements,
acquisitions and strategic transactions, foreign exchange rates, system
interruption, inventory, government regulation and taxation, payments
and fraud. More information about factors that potentially could affect
Amazon.com's financial results is included in Amazon.com's filings with
the�Securities and Exchange Commission, including its most recent Annual
Report on Form 10-K and subsequent filings.
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