|[December 23, 2013]
Hacienda Colorado Unwraps New Gift Card Program with CashStar-Powered eGift Cards
PORTLAND, Maine --(Business Wire)--
the digital gifting company preferred by the world's leading brands,
today announced the launch of a new eGift card program with Hacienda
Colorado. Now, consumers can personalize and send digital
gift cards online and via mobile devices from the restaurant known
for its signature Mountain Mex cuisine.
The director of special projects for Hacienda Colorado explained, "We
wanted to expand our gift card program beyond plastic to enable our
customers to easily wrap up big taste in a small package regardless of
how or where they want to buy. With the CashStar platform, we can now
offer digital and mobile options, with the additional bonus of being
able to integrate eGift Card promotions into our marketing campaigns."
The restaurant selected the CashStar platfrm because of its
best-in-class platform and ease of implementing promotions to drive
purchases and incremental revenue. The CashStar platform enables
consumers to easily select the design and denomination for each eGift
card, include a personal message, and determine delivery date and time
all through Hacienda Colorado's website. In addition to CashStar's
high-quality Web-based gifting experience, the platform also provides a
specifically designed user interface for mobile devices, enabling
shoppers to quickly and easily purchase eGift cards on the go.
"More and more restaurants are realizing the strategic benefit of
offering personalized gifting solutions to customers in order to breed
loyalty and open up new revenue streams," said Ben Kaplan, president and
CEO of CashStar. "Hacienda Colorado is launching just in time for the
holidays, the perfect time for consumers to share the gift of unique
cuisine and for the restaurant to increase its loyal following."
About Hacienda Colorado
Founded in 1998, Hacienda Colorado
is a Denver-based company operating four upscale Mexican restaurants in
the Denver area and one in Colorado Springs. For more information,
please visit www.haciendacolorado.com.
CashStar is the leading provider of
omnichannel digital gifting solutions for the world's top brands. The
CashStar platform enables retailers and restaurants to maximize sales,
eliminate fraud risk, increase customer engagement, and drive adoption
of mobile payments. More than 300 leading companies rely on CashStar to
power the most innovative and advanced prepaid and digital gifting
programs, including Best Buy, Brookstone, Coach, Crate & Barrel, Dell (News - Alert),
Dunkin' Donuts, Gap, lululemon athletica, Office Depot, Petco, Pottery
Barn, QVC, Sephora, Staples, Starbucks, The Cheesecake Factory, The Home
Depot, and Williams-Sonoma.
To learn more, please visit�www.cashstar.com,
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