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TMCNet:  Hacienda Colorado Unwraps New Gift Card Program with CashStar-Powered eGift Cards

[December 23, 2013]

Hacienda Colorado Unwraps New Gift Card Program with CashStar-Powered eGift Cards

PORTLAND, Maine --(Business Wire)--

CashStar, the digital gifting company preferred by the world's leading brands, today announced the launch of a new eGift card program with Hacienda Colorado. Now, consumers can personalize and send digital gift cards online and via mobile devices from the restaurant known for its signature Mountain Mex cuisine.

The director of special projects for Hacienda Colorado explained, "We wanted to expand our gift card program beyond plastic to enable our customers to easily wrap up big taste in a small package regardless of how or where they want to buy. With the CashStar platform, we can now offer digital and mobile options, with the additional bonus of being able to integrate eGift Card promotions into our marketing campaigns."

The restaurant selected the CashStar platfrm because of its best-in-class platform and ease of implementing promotions to drive purchases and incremental revenue. The CashStar platform enables consumers to easily select the design and denomination for each eGift card, include a personal message, and determine delivery date and time all through Hacienda Colorado's website. In addition to CashStar's high-quality Web-based gifting experience, the platform also provides a specifically designed user interface for mobile devices, enabling shoppers to quickly and easily purchase eGift cards on the go.

"More and more restaurants are realizing the strategic benefit of offering personalized gifting solutions to customers in order to breed loyalty and open up new revenue streams," said Ben Kaplan, president and CEO of CashStar. "Hacienda Colorado is launching just in time for the holidays, the perfect time for consumers to share the gift of unique cuisine and for the restaurant to increase its loyal following."

About Hacienda Colorado
Founded in 1998, Hacienda Colorado is a Denver-based company operating four upscale Mexican restaurants in the Denver area and one in Colorado Springs. For more information, please visit www.haciendacolorado.com.

About CashStar
CashStar is the leading provider of omnichannel digital gifting solutions for the world's top brands. The CashStar platform enables retailers and restaurants to maximize sales, eliminate fraud risk, increase customer engagement, and drive adoption of mobile payments. More than 300 leading companies rely on CashStar to power the most innovative and advanced prepaid and digital gifting programs, including Best Buy, Brookstone, Coach, Crate & Barrel, Dell (News - Alert), Dunkin' Donuts, Gap, lululemon athletica, Office Depot, Petco, Pottery Barn, QVC, Sephora, Staples, Starbucks, The Cheesecake Factory, The Home Depot, and Williams-Sonoma. To learn more, please visit�www.cashstar.com, follow @CashStar_Inc, or e-mail�info@cashstar.com.


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