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TMCNet:  CX Hot Trends Symposium Welcomes Digital Marketing Pioneer Jay Baer as Keynote

[December 16, 2013]

CX Hot Trends Symposium Welcomes Digital Marketing Pioneer Jay Baer as Keynote

TMCnet News

Norwalk, Conn-December 16, 2013-TMC and Interactive Intelligence Group, Inc. today announced Jay Baer, social media expert, author and president of Convince & Convert, will deliver a keynote address at CX Hot Trends Symposium, June 2-4, 2014, in Indianapolis, Indiana.

The event will take a unique look into trends that drive positive customer experiences, such as multi-channel communications, data analytics, self-service, cloud-based communications and social, mobile and video customer service strategies.

"There are two ways for companies to succeed in this era: be amazing or be useful. The latter is much more reliable and viable," said Baer. "During my session at CX Hot Trends Symposium, we'll explore how to define what useful means to a particular vertical or market and how to evolve that messaging throughout time."

Baer is a hype-free marketing strategist, best-selling author, digital marketing pioneer and has advised more than 700 companies since 1994, including 30 Fortune 500 corporations. He's the founder of five companies and president of the social media and content marketing consultancy Convince & Convert.

His new business book, Youtility: Why Smart Marketing is About Help Not Hype, reached #3 on the New York Times' bestseller list and his Convince & Convert blog is ranked as the world's #1 content marketing resource.

At CX Hot Trends Symposium, Baer will deliver his keynote address on Tuesday, June 3, at 3:45 p.m. titled, "Faster! 6 Trends Forcing Businesses to Embrace Lightning-Quick Social Media Customer Service." During the session, Baer will explore the major shifts in consumer behavior and expectations that are requiring businesses to fundamentally alter their approach to customer service. From staffing to software, from metrics to management-attendees will learn if they're acting fast enough to accommodate the social revolution.

Baer will also speak on Tuesday, June 3, at 10:45 a.m. at a general session collocated with INTERACTIONS 2014 titled, "The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social."

"Jay is an exciting addition to leading experts scheduled to speak at the CX Hot Trends Symposium, and we look forward to hearing his perspective on the latest social customer service trends that are improving customers' experience," said Rich Tehrani (News - Alert), TMC CEO and conference chairman. "During his sessions, attendees will learn innovative approaches to improving interactions with customers, which can have a profound impact on the success of their businesses."

CX Hot Trends Symposium is supported by Diamond Sponsor Interactive Intelligence and Platinum Sponsor OrgSpan.

Registration for CX Hot Trends Symposium is now open, contact Frank Coppola at 203-852-6800 x131 for more information. For media inquiries, contact Ashley Baster. Companies interested in exhibiting, sponsorship or advertising packages for CX Hot Trends Sumposium should contact TMC's Dave Rodriguez at 203-852-6800 x146.

For the latest CX Hot Trends Symposium news, updates and information, follow the event on Twitter (News - Alert) at @CXHotTrends.

About TMC
TMC is a global, integrated media company that supports clients' goals by building communities in print, online, and face to face. TMC publishes multiple magazines including Cloud Computing, M2M Evolution, Customer, and Internet Telephony. TMCnet is the leading source of news and articles for the communications and technology industries, and is read by as many as 1.5 million unique visitors monthly. TMC produces a variety of trade events, including ITEXPO, the world's leading business technology event, as well as industry events: Asterisk (News - Alert) World; AstriCon; ChannelVision (CVx) Expo; Cloud4SMB Expo; Customer Experience (CX) Hot Trends Symposium; DevCon5 - HTML5 & Mobile App Developer Conference; LatinComm Conference and Expo; M2M Evolution Conference & Expo; Mobile Payment Conference; Software Telco Congress, StartupCamp; Super Wi-Fi Summit - The Global Spectrum (News - Alert) Sharing and TV White Space Event; SIP Trunking-Unified Communications Seminars; Wearable Tech Conference & Expo; WebRTC Conference & Expo III; and more. Visit TMC Events for additional information.

About Interactive Intelligence

Interactive Intelligence Group Inc. (Nasdaq: ININ) is a global provider of contact center, unified communications, and business process automation software and services designed to improve the customer experience. The company's solutions, which can be deployed via the cloud or on-premises, are ideal for industries such as financial services, insurance, outsourcers, collections and utilities. Interactive Intelligence was founded in 1994 and has more than 5,000 customers worldwide. The company is among Software Magazine's 2013 Top 500 Global Software and Service Providers, and is the recipient of TMC's Cloud Computing Magazine's 2012 Cloud Computing Excellence Award. It has received Frost & Sullivan's (News - Alert) Company of the Year Award, Contact Center Systems, North America, for the last two consecutive years. Interactive Intelligence employs more than 1,500 people and is headquartered in Indianapolis, Indiana. The company has offices throughout North America, Latin America, Europe, Middle East, Africa and Asia Pacific. Interactive Intelligence can be reached at +1 317.872.3000 or; on the Net:

This release may contain certain forward-looking statements that involve a number of risks and uncertainties. Factors that could cause actual results to differ materially are described in the company's SEC filings.

Interactive Intelligence is the owner of the marks INTERACTIVE INTELLIGENCE, its associated LOGO and numerous other marks. All other trademarks mentioned in this document are the property of their respective owners.

Media and Analyst Contact:
Ashley Baster
Connect2 Communications
(919) 435-9112

Edited by Cassandra Tucker

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