|[December 16, 2013]
Comcast Spotlight and Rhiza Working to Help Advertisers Make Smarter Marketing Decisions
NEW YORK & PITTSBURGH --(Business Wire)--
Comcast (News - Alert) Spotlight, the advertising sales division of Comcast Cable, and
Rhiza, a leading provider of media and customer analytics software,
today announced an agreement bringing new and beneficial media insights
to Comcast Spotlight's local, regional and national clients.
Comcast Spotlight is now utilizing the Rhiza for Media platform, a
web-based research and sales software solution. Rhiza for Media provides
customizable reports combining aggregate audience data with generalized
media consumption information and market trends to produce detailed,
graphics-rich presentations to help advertisers develop more efficient
"Companies ranging from 'mom-and-pop' operations to national brands are
increasingly relying on detailed data to make strategic advertising
decisions, and we're helping them do it," said Matt DeAngelis, Senior
Director of Research for Comcast Spotlight. "Rhiza for Media helps us
take a wide range of data and present it in an easy-to-understand way,
demonstrating the geographic and demographic segmentation capabilities
that only local spot cable advertising offers."
Added Josh Knauer, CEO of Rhiza, "Comcast Spotlight's clients will
benefit from Rhiza for Media's unique capability to blend information
about people, businesses and market conditions from hundreds of sources.
It's not just about more data, but about presenting that data in an eas
to understand way that ensures you engage your target audience."
The Rhiza for Media platform used by Comcast Spotlight combines numerous
qualitative and quantitative datasets, which can be customized based on
each advertiser's type of business and further enhanced with
user-created datasets. Using that data, Comcast Spotlight is able to
show clients how local cable advertising can pinpoint the neighborhoods
where their customers (and prospective customers) live, overlaying that
with aggregated information about what those audiences are watching.
Data can be analyzed and summarized at multiple geographic levels, from
a market-wide perspective down to a zone level analysis. (See the above
example of a Rhiza for Media map, showing how data is presented.)
About Comcast Spotlight
Comcast Spotlight, the advertising sales division of Comcast Cable,
helps put the power of cable to use for local, regional and national
advertisers. It is focused on providing multi-platform marketing
solutions to reach audiences most effectively and efficiently.
Headquartered in New York with offices throughout the country, Comcast
Spotlight has a presence in nearly 80 markets with approximately 35
million owned and represented subscribers. Comcast Spotlight is a
trademark of Comcast. For more information, visit www.comcastspotlight.com.
Rhiza provides powerful yet easy-to-use analytics research tools that
seamlessly mix enterprise data with public and syndicated data to give
decision-makers a 360 view of a situation. Whether it's making sense of
complex customer purchasing patterns across distinct geographies or
delivering the right message to the right customer at the right time,
Rhiza's analytics tools produce deep insights about customers, media
consumption and the competitive landscape, all in a web interface
accessible to everyone in the enterprise. Headquartered in Pittsburgh,
Pennsylvania with a West Coast office in Seattle, Rhiza employs a world
class team of data scientists, engineers and data visualization experts
to put the power of big data insights into the hands of salespeople,
researchers and managers.
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