MXM Awarded Best Agency for Mobile by iMedia Connection
(Marketwire Via Acquire Media NewsEdge) NEW YORK, NY -- (Marketwired) -- 12/12/13 --
Meredith Xcelerated Marketing (http://www.mxm.com/) (MXM), the leading content-powered customer engagement agency, announced today that MXM Mobile has been named Best Agency for Mobile in 2013 by iMedia Connection. The iMedia Agency Awards recognize the year's most inventive, future forward agencies and campaigns in digital marketing.
"Mobile is no longer just a channel; it's an essential part of the integrated marketing mix and the content it contains is just as important as a flawless and innovative execution," said David Brown, Executive Vice President/GM, MXM. "We're thrilled to see MXM recognized for the industry-leading mobile work we've delivered this year for our clients."
iMedia cited outstanding work for long-standing client Trojan as an example of the innovative work that set MXM ahead of other entrants. MXM helped Trojan create and launch a highly interactive mobile optimized website in 2009. They have since enabled the site to drive purchase intent during MTV's Video Music Awards and activated at concerts such as the Vans Warped Tour.
"I'm very proud of our team at MXM Mobile and the relentless dedication to quality work that has earned us the honor of iMedia's Best Agency for Mobile," said Douglas Rozen, Senior Vice President/GM, MXM Mobile. "The mobile industry moves at lightning-speed, so to win this accolade for the second time in three years is testament to our continued focus on innovation, technology and content."
MXM Mobile first won iMedia's Best Agency for Mobile award in 2011, when the agency was called The Hyperfactory.
MXM, a division of the Meredith Corporation (NYSE: MDP) is a leading content-powered, customer engagement agency that provides fully integrated marketing for over some of the world's top brands, including Kraft, Lowe's, Chrysler, NBC Universal, and Victoria's Secret. Through its rich 40-year history, MXM has established itself as the dominant force in custom content and customer relationship marketing platforms. Strategic acquisitions in mobile, digital, social media, database analytics and healthcare have significantly broadened the agency's capabilities. In 2011, MXM expanded globally through a strategic investment in London-based Iris Worldwide. As a result of its rapid growth, MXM was recently cited by Forrester as one of the pre-eminent customer engagement agencies, and by Gartner as a top digital agency.
Established in 2001, MXM Mobile (formerly The Hyperfactory) has pioneered mobile marketing for some of the world's leading brands. Today, MXM Mobile provides clients the right balance of proven mobile strategy and industry-leading technical innovation.
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Source: Meredith Xcelerated Marketing
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