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TMCNet:  GfK Debuts Innovative Data Visualization Platform Bringing Roper Reports® Trends to Life

[December 12, 2013]

GfK Debuts Innovative Data Visualization Platform Bringing Roper Reports® Trends to Life

NEW YORK --(Business Wire)--

GfK is marking the 40th anniversary of its global Roper Reports® surveys with "Trending the World," a series of interactive visualizations that provide new perspectives on consumers' beliefs and concerns. The project - a collaboration between GfK's Data Visualization and Market Opportunities and Innovation teams - demonstrates how digital platforms can add depth and resonance to trend insights.

You can access Trending the World at this link.

The visualizations use clickable and movable elements, as well as animation and graphics, to bring to life the changing attitudes of consumers in the US and globally. "Chapters" in the series focus on

"The breadth and accuracy of the Roper Reports® information collected over the past 40 years are unmatched," said Kathy Sheehan, Executive Vice President of GfK's Marketing Opportunities and Innovation team. "We have always known the power of strong visuals to make data more impactful - but 'Trending the World' has taken this potential to a new level. By inviting interaction and showing information transform before the user's eyes, these visualizations celebrate and enhance our Roper Reports® findings."

"My team is thrilled to have this chance to show how visualization can activate data of all types," said Bitsy Bentley, Director of Data Visualization at GfK. "By drawing users into the process of 'creating' and revealing insights, we can help them see the data in rich and unexpected ways. And the collaborations between researchers and visualizers that have been at the heart of these efforts could serve as a model for successful problem solving and creativity."

Insights for "Trending the World" come from Roper Reports US, an ongoing survey of US consumers started in 1973, and its sister product, Roper Reports Worldwide (RRW), an annual GfK global survey of consumers 15 years old and up. The RRW survey covers aspirations, interests, attitudes and behaviors related to technology, health care, food and diet, personal finances, and other categories. More than 37,500 respondents in 25 countries were interviewed for the 2013 Roper Reports Worldwide survey.

About GfK

GfK is one of the world's largest research companies, with around 13,000 experts working to discover new insights into the way people live, think and shop, in over 100 markets, every day. GfK is constantly innovating and using the latest technologies and the smartest methodologies to give its clients the clearest understanding of the most important people in the world: their customers. In 2012, GfK's sales amounted to �1.51 billion.

To find out more, visit www.gfk.com/us or follow GfK on Twitter (News - Alert): https://twitter.com/GfK_en.


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