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TMCNet:  Teleena Selects MATRIXX Software to Drive Major Retail Brand Virtual Networks

[December 12, 2013]

Teleena Selects MATRIXX Software to Drive Major Retail Brand Virtual Networks

MOUNTAIN VIEW, Calif. --(Business Wire)--

MATRIXX Software today announces that it has been selected by Teleena to provide the real-time platform for its managed services business. Teleena is an innovative Dutch managed services provider that enables businesses in a number of sectors to launch their own private label mobile networks.

Teleena empowers mobile operators and innovative retail brands such as supermarkets and financial sector businesses to launch virtual mobile networks targeted at emerging, fast-growing market segments. The MATRIXX platform will provide the rapid launch capabilities and real-time infrastructure required for a new breed of virtual operator that is focused on non-traditional business models, emerging market segments, and digital goods and services. MATRIXX will also provide the platform for traditional pre-paid and post-paid communications services, and the single platform on which to manage both retail and wholesale rating and revenue management.

Teleena provides the telecom business infrastructure for more than a dozen virtual operators such as Vodafone's (News - Alert) brand hollandsnieuwe, UPC Netherlands, Telesur and Ziggo. As this market continues to surge, Teleena needed an advanced platform that would enable new brands to bring their businesses online, making new products and services immediately available through interactive, online consumer self-service and self-care portals. Using MATRIXX, Teleena has been able to build and launch price plans five times quicker than with itsprevious solution. Teleena has leveraged MATRIXX's patented technology and intuitive GUI interface to launch a live trial solution in less than ten days.

Teleena chose MATRIXX because it provides the real-time, convergent business platform for Teleena's customers to quickly and efficiently roll out unique propositions that differentiate their businesses and drive customer loyalty. For example, MATRIXX delivers the flexibility for Teleena customers to design loyalty schemes based on any type of usage or spend variables they wish - creating thousands of possibilities to deliver a truly personalized program to individual customers. Virtual operators can also provide the ability for consumers to charge several global calling numbers to a single account, using the most cost-effective number, dependent on where they are roaming.

The MATRIXX solution will power customer self-care capabilities which play an important role for operators striving to proactively offer customers contextual, brand-oriented products and services in real-time. Operators are reorienting their businesses to meet an increasing demand from consumers for control over their own services, the ability to customize their own bundles and the benefit of receiving highly personalized offers. Self-service also reduces the need for traditional customer care centers by bringing the majority of interactions on-line and through the mobile device, thus lowering the cost to serve.

"Teleena chose MATRIXX because it easily supports managing multiple Teleena customers with diverse requirements for pricing, charging, policy management and subscriber management on a single, highly scalable platform," said Rob Snijder, CTO, Teleena, "MATRIXX provides the next evolution of real-time technology that mobile service providers need to manage the complexity of delivering services that are relevant and compelling to data-savvy customers."

Dave Labuda, Founder, CEO and CTO of MATRIXX Software, said, "We are excited to be working with an innovative company that is pushing the boundaries of how data services are marketed and consumed in some of the most dynamic and competitive markets in the world. Leveraging the MATRIXX platform to serve a diverse set of Teleena customers in a single environment demonstrates our platform's unique ability to offer a cost effective and compelling real-time infrastructure to all areas of the mobile market."

To learn more about MATRIXX Software, please visit See how we are different - watch our video.

About Teleena

Teleena is one of the fastest growing Mobile Virtual Network Enablers (MVNEs) and has proven to be a leading and innovative managed solutions provider for Mobile Virtual Network Operators (MVNOs) and other businesses since its launch in 2008. Teleena focuses on companies that want to offer distinctive and customized mobile services in order to add value to their existing activities. Teleena's customers are both active in the corporate segment as well as the consumer market. For more information, visit

About MATRIXX Software

MATRIXX Software enables NOW. We give Communications Service Providers instant visibility, intelligence and control of services across your network. Our patented, smart charging technology enables a seamless, intuitive service experience that empowers your subscribers - in the moment, every moment. Delivering up to a 100 times increase in efficiency and scalability, we equip you with the most advanced solution designed specifically for the data generation. Charging. Policy. Insight. Value. NOW. For more information, visit

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