|[December 12, 2013]
Teleena Selects MATRIXX Software to Drive Major Retail Brand Virtual Networks
MOUNTAIN VIEW, Calif. --(Business Wire)--
Software today announces that it has been selected by Teleena
to provide the real-time platform for its managed services business.
Teleena is an innovative Dutch managed services provider that enables
businesses in a number of sectors to launch their own private label
Teleena empowers mobile operators and innovative retail brands such as
supermarkets and financial sector businesses to launch virtual mobile
networks targeted at emerging, fast-growing market segments. The MATRIXX
platform will provide the rapid launch capabilities and real-time
infrastructure required for a new breed of virtual operator that is
focused on non-traditional business models, emerging market segments,
and digital goods and services. MATRIXX will also provide the platform
for traditional pre-paid and post-paid communications services, and the
single platform on which to manage both retail and wholesale rating and
Teleena provides the telecom business infrastructure for more than a
dozen virtual operators such as Vodafone's (News - Alert) brand hollandsnieuwe,
As this market continues to surge, Teleena needed an advanced platform
that would enable new brands to bring their businesses online, making
new products and services immediately available through interactive,
online consumer self-service and self-care portals. Using MATRIXX,
Teleena has been able to build and launch price plans five times quicker
than with itsprevious solution. Teleena has leveraged MATRIXX's patented
technology and intuitive GUI interface to launch a live trial
solution in less than ten days.
Teleena chose MATRIXX because it provides the real-time, convergent
business platform for Teleena's customers to quickly and efficiently
roll out unique propositions that differentiate their businesses and
drive customer loyalty. For example, MATRIXX delivers the flexibility
for Teleena customers to design loyalty schemes based on any type of
usage or spend variables they wish - creating thousands of possibilities
to deliver a truly personalized program to individual customers. Virtual
operators can also provide the ability for consumers to charge several
global calling numbers to a single account, using the most
cost-effective number, dependent on where they are roaming.
The MATRIXX solution will power customer self-care capabilities which
play an important role for operators striving to proactively offer
customers contextual, brand-oriented products and services in real-time.
Operators are reorienting their businesses to meet an increasing demand
from consumers for control over their own services, the ability to
customize their own bundles and the benefit of receiving highly
personalized offers. Self-service also reduces the need for traditional
customer care centers by bringing the majority of interactions on-line
and through the mobile device, thus lowering the cost to serve.
"Teleena chose MATRIXX because it easily supports managing multiple
Teleena customers with diverse requirements for pricing, charging,
policy management and subscriber management on a single, highly scalable
platform," said Rob Snijder, CTO, Teleena, "MATRIXX provides the next
evolution of real-time technology that mobile service providers need to
manage the complexity of delivering services that are relevant and
compelling to data-savvy customers."
Dave Labuda, Founder, CEO and CTO of MATRIXX Software, said, "We are
excited to be working with an innovative company that is pushing the
boundaries of how data services are marketed and consumed in some of the
most dynamic and competitive markets in the world. Leveraging the
MATRIXX platform to serve a diverse set of Teleena customers in a single
environment demonstrates our platform's unique ability to offer a cost
effective and compelling real-time infrastructure to all areas of the
To learn more about MATRIXX Software, please visit www.matrixxsw.com.
See how we are different - watch our video.
Teleena is one of the fastest growing Mobile Virtual Network Enablers
(MVNEs) and has proven to be a leading and innovative managed solutions
provider for Mobile Virtual Network Operators (MVNOs) and other
businesses since its launch in 2008. Teleena focuses on companies that
want to offer distinctive and customized mobile services in order to add
value to their existing activities. Teleena's customers are both active
in the corporate segment as well as the consumer market. For more
information, visit www.teleena.com.
About MATRIXX Software
MATRIXX Software enables NOW. We give Communications Service Providers
instant visibility, intelligence and control of services across your
network. Our patented, smart charging technology enables a seamless,
intuitive service experience that empowers your subscribers - in the
moment, every moment. Delivering up to a 100 times increase in
efficiency and scalability, we equip you with the most advanced solution
designed specifically for the data generation. Charging.
Value. NOW. For more information, visit www.matrixxsw.com.
[ InfoTech Spotlight's Homepage ]