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TMCNet:  Nero BackItUp 2014: Nero Unveils World's First Online

[December 10, 2013]

Nero BackItUp 2014: Nero Unveils World's First Online "Infinite Drive" and Local Backup Combo

GLENDALE, Calif. --(Business Wire)--

Nero today announces the launch of BackItUp 2014, a groundbreaking approach to backing up content from your PCs, Android (News - Alert) tablets and smartphones to both local disks and a new personal online drive. With 18 years of content backup experience, Nero combines an unrestricted online drive and automatic offline backup in one suite - and makes it as critical as antivirus for the first time ever.

"I find it frightening that, today, virtually all PC and mobile users painstakingly protect themselves from malware, Trojans or phishing attacks - but only about 15 percent of users regularly back up their data. 35 percent of PC users have never run a backup in the first place," said J�rgen Kurz, Nero's (News - Alert) CEO. "With our new suite and its new usability concept, we wanted to make sure that our users never have to worry about a lost smartphone, a total hard disk failure - or a flash flood for that matter! Their data is backed up locally and online at the same time in only three steps."

Nero BackItUp 2014 comes as a free backup starter package (manual backup suite plus 5 GB online drive) or a 1-year-subscription which includes an automatic backup software and an online drive with truly infinite disk space. The suite and online drive support Windows® PCs, laptops and ultrabooks and all Android devices, with iOS or Windows Phone (News - Alert) 8 apps coming soon.

The "Unlimited PRO" package includes:

  • Automatic and scheduled local PC backup of your content to 4 local targets: USB drives, built-in hard disks, NAS and DVDs/Blu-rays.
  • Complete Android backup: Photos, videos, music, contacts, call logs, messages and even system settings can be stored on SD cards, on PCs (via Wi-Fi) or your online drive.
  • Truly infinite online drive: No matter if you want to store 50 GB, 500 GB, 50 TB or more - Nero will not cut off its users or limit their traffic.
  • One Nero BackItUp online drve backs up 5 PCs and an unlimited amount of smartphones and tablets
  • Compression algorithms to create smaller backups
  • Encryption for local backups (AES 256)
  • Access to your entire data collection on-the-go and the ability to share it through a password-protected portal
  • Video and music streaming from your online drive from everywhere

Starting at an introductory price of $ 49.99/ year, the Unlimited PRO plan comes with a highly affordable, personal online drive and includes a complete local data backup suite.

The "5 FREE" starter package includes:

  • Manual backup to hard disks and USB drives
  • 5 GB online drive
  • The ability to share via Facebook, Twitter, Google (News - Alert)+ or email
  • Access to your files from anywhere, anytime.

A Trustworthy Provider from Germany

Nero, based in Germany, has more than 18 years of experience in backing up data and 100 million backup users. Unlike with other providers, users decide if they want to just use local backup and keep their files offline - or double-protect their data on Nero's secure online drive.

Five Backup Targets. One Screen.

With just three steps or a few finger tips you are able to back up files - whether on a PC, a tablet or a smartphone. Simply choose the photos, music, videos, documents, folders - or even entire hard disks that you want to back up and select one of the five targets. This is Nero BackItUp's strength: all backup targets, online or offline, can be selected on just one screen. On your Android smartphone or tablet, you can store your files on SD cards, via Wi-Fi on a PC or to your Nero online drive.

Prices and Availability

Nero BackItUp 2014 is available for Windows and Android now. Besides the "5 FREE" option, "5 PRO" ($ 19.99/ year) additionally offers automatic backups, compression, encryption, data backup to NAS drives and optical discs (CD, DVD, BD). "25 PRO" ($ 34.99/ year) includes 25 GB online storage in addition to the features of "5 PRO" and "Unlimited PRO" ($ 69.99/ year) provides unlimited online storage. For a limited time only, "Unlimited PRO" is available for an introductory price of only $ 49.99/ year.

Nero BackItUp 2014 clients for iOS and Windows Phone will be launched shortly. More details will be announced in the next few weeks.

Find more info at www.nerobackitup.com.

About Nero

Nero creates software that helps consumers around the world to simply enjoy their videos, photos and music. Nero produces a widely used multimedia software, which contains powerful applications for media management, video playback, video editing, video converting, content syncing and disc burning. Nero BackItUp offers an innovative and easy-to-use concept for backup on PCs and mobile devices. Nero has offices in Glendale, Calif., USA; Karlsbad, Germany; Yokohama, Japan; and Hangzhou, China.

Nero and its product names are trademarks or registered trademarks of Nero AG. Other product and brand names may be trademarks or registered trademarks of their respective owners and do not imply affiliation with, sponsorship or endorsement by owners. © 2013 Nero AG. All rights reserved.


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