|[December 10, 2013]
Ustream and Wainhouse Research Report Shows C-Level Executives Prefer Live Video for Business Communications
SAN FRANCISCO --(Business Wire)--
Online video is coming of age as a way to disseminate information
rapidly and directly to large audiences, and some of its biggest fans
are C-level executives, who are using live online video at more than
triple the adoption rate of associate-level employees.
Those are just a few of the surprising findings of "Executive Visions on
Video in the Workplace," a new report by Wainhouse Research on the
fast-growing use of online video in the corporate sector. Sponsored by
Ustream (News - Alert), Inc., creator of the world's most scalable and social platform
for live video webcasting, the report is based on a survey of 1,007 U.S.
executives during the fourth quarter of 2013.
Report author Steve Vonder Haar, a senior analyst at Wainhouse (News - Alert) Research,
and Ustream's CEO and founder Brad Hunstable will be hosting a live
video webinar - Learn How Live Video Can Help You Climb the Corporate
Ladder - to discuss the report's findings on Tuesday, Dec. 17 at 10
a.m. PST/1 p.ms. EST. The free, interactive webinar is open to the
public and press, and participants will receive complimentary copies of
For more information, and to register: http://www.ustream.tv/lp/wainhouse
The "Executive Visions on Video in the Workplace" report is the first in
a series of white papers and webinars tracking the corporate use,
deployment and executive perceptions of online video.
"Live online video is emerging as a vital component in the corporate
communications toolbox, and in future reports, we'll further dissect
this growing market," said Vonder Haar. "Our survey suggests that top
executives are more likely to describe online video as an effective
business communications tool than anyone else in your organization. What
do CEO's know about webcasting that you don't?"
Other takeaways from the report include:
? Online video is effective: 78 percent of survey respondents
describe online video as an effective business communications tool, with
the most favorable perceptions reported by those who actively use the
? Businesses prefer live video: 72 percent of respondents prefer
live online video to on-demand pre-recorded content. This preference may
be because live video can enhance communications already taking place in
? Cash isn't always king: While those who haven't used live
online video technology say they would base streaming video purchase
decisions largely on price and return on investment, experienced users
are more likely to look beyond financial considerations and also
consider factors such as video quality and network capacity.
"Many of our early live video adopters were consumers and media
companies, but the tides have turned and this year we're seeing
explosive growth within the business sector," said Ustream's Hunstable.
"This first report in our Business Video Now series validates
that growth, while also offering much needed insight into our industry.
Ustream's live video solutions can help businesses to be more
transparent and productive, and this webinar and report are a great way
for them to learn about the power of live video and its potential to
vault them to the top of their professional game."
Ustream is the creator of the world's most scalable and social platform
for live video webcasting. Originally created to connect remote military
servicemen to significant personal and cultural events, the company has
evolved into a socially-fueled vehicle enabling anyone to reach global
audiences and share experiences in real-time. Whether it's a press
conference, product launch, educational class, or an act of citizen
journalism - Ustream's Cloud Platform offers users high-quality
streaming capabilities, deep social networking integration, and the
scalability to reach millions of viewers concurrently. Our mission is to
empower business and society to be more transparent and productive
through the power of live video.
Founded in 2007, Ustream is a San Francisco-based company that has grown
to more than 250 employees, with additional offices in Budapest, Tokyo,
and Seoul. Company customers and partners include Dell, Discovery
Communications, Georgetown University, Panasonic (News - Alert) and Samsung.
Ustream is a privately-owned company. For more information on Ustream,
visit Ustream.tv, Twitter.com/Ustream, or Facebook.com/Ustream.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20131210005441/en/
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