|[December 09, 2013]
Guidance Launches ChristopherBlue.com on Magento Enterprise 1.13
MARINA DEL REY, Calif. --(Business Wire)--
Guidance, a web, mobile and social eCommerce design and development
agency trusted by Internet Retailer Top 500 companies, today
announced the launch of christopherblue.com, an eCommerce site for
Western Glove Works, a leader in the design, development and marketing
of denim and related apparel products including Silver Jeans Co. and Jag
Jeans brands. Guidance provided eCommerce, Web Development, Integration,
and Hosting and Managed Services for the new site built on the Magento
Enterprise eCommerce platform.
Western Glove Works engaged Guidance to update their eCommerce site to
reflect their new branding, and develop a more flexible, self-managed
"Our goal for Christopher Blue was to maximize their online sales and
provide their customers with an improved shopping experience," said
Jason Meugniot, President & CEO of Guidance. "With Magento Enterprise as
the foundation, we delivered a site that provides them the tools to
boost sales and makes shopping seamless and easy for their customers."
To encourage conversion and time on site, Guidance deployed feature-rich
PDPs, offering image zoom, description, attributes (size, SKU, price),
and offering customers the ability to rate and review the product. These
pages also offer the capability to save "Favorites" in a "Wish List" for
purchase at a later date.
Christopher Blue Marketing is now enabled with multiple promotional
opportunities as well. With "New Arrivals" and "Sale" featured
prominently in the top navigation bar, new and old inventory will be
quickly sold to site users. And, the new home page banners also offer
Marketing the ability to promote special offers. Additionally, the new
site�supports Christopher Blue's omnichannel marketing efforts with a
Through "My Account", users are able to self-edit and update their
profile at any time. There, they can also check the status of orders and
returns, view past orders, store alternate addresses (for shipping to
multiple family members and friends), redeem and check the balance of
their gift card, access their "Wish List" to share with friends and
family, and subscribe to the Christopher Blue newsletter.
Currently, the site includes 3,300+ SKUs and grows daily.
Guidance deployed solutions to integrate Magento Enterprise 1.13 with
Guidance integrated the site with�Bazaarvoice (ratings and reviews),
Authorize.NET (payment gateway), Kount (fraud detection), Google (maps),
and Facebook and Twitter (News - Alert) to encourage expansion of the company's social
networks and many more.
"We are committed to providing our customers with a best-in-class
experience and Guidance exceeded our expectations to deliver that with
our new site," said Gil Garcia, Director of Special Projects for Western
Glove Works. "Not only is it designed to quickly convert browsers into
buyers, but the intuitive CMS makes it easy for us to update without the
need for IT."
Guidance designs, builds and hosts highly customized eCommerce solutions
for today's leading retailers. Since 1993, national retailers and
consumer product manufacturers alike have relied on Guidance's expertise
to facilitate more than $3 billion in web, mobile and social eCommerce.
Brands such as Bank of America, The Coffee Bean & Tea Leaf, Foot Locker,
Harbor Freight Tools, Honda, Hyundai, Intel, Mars, Nike, Oakley, Relax
the Back, TOMS Shoes, Walt Disney (News - Alert) and others, have engaged Guidance to
build more than 300 world-class, multi-channel websites and apps that
captivate, engage and incite loyalty.
Learn more at http://www.guidance.com
and connect with us at http://www.twitter.com/guidance,
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