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TMCNet:  Guidance Launches ChristopherBlue.com on Magento Enterprise 1.13

[December 09, 2013]

Guidance Launches ChristopherBlue.com on Magento Enterprise 1.13

MARINA DEL REY, Calif. --(Business Wire)--

Guidance, a web, mobile and social eCommerce design and development agency trusted by Internet Retailer Top 500 companies, today announced the launch of christopherblue.com, an eCommerce site for Western Glove Works, a leader in the design, development and marketing of denim and related apparel products including Silver Jeans Co. and Jag Jeans brands. Guidance provided eCommerce, Web Development, Integration, and Hosting and Managed Services for the new site built on the Magento Enterprise eCommerce platform.

Western Glove Works engaged Guidance to update their eCommerce site to reflect their new branding, and develop a more flexible, self-managed eCommerce website.

"Our goal for Christopher Blue was to maximize their online sales and provide their customers with an improved shopping experience," said Jason Meugniot, President & CEO of Guidance. "With Magento Enterprise as the foundation, we delivered a site that provides them the tools to boost sales and makes shopping seamless and easy for their customers."

To encourage conversion and time on site, Guidance deployed feature-rich PDPs, offering image zoom, description, attributes (size, SKU, price), and offering customers the ability to rate and review the product. These pages also offer the capability to save "Favorites" in a "Wish List" for purchase at a later date.

Christopher Blue Marketing is now enabled with multiple promotional opportunities as well. With "New Arrivals" and "Sale" featured prominently in the top navigation bar, new and old inventory will be quickly sold to site users. And, the new home page banners also offer Marketing the ability to promote special offers. Additionally, the new site�supports Christopher Blue's omnichannel marketing efforts with a store locator.

Through "My Account", users are able to self-edit and update their profile at any time. There, they can also check the status of orders and returns, view past orders, store alternate addresses (for shipping to multiple family members and friends), redeem and check the balance of their gift card, access their "Wish List" to share with friends and family, and subscribe to the Christopher Blue newsletter.

Currently, the site includes 3,300+ SKUs and grows daily.

Guidance deployed solutions to integrate Magento Enterprise 1.13 with Guidance integrated the site with�Bazaarvoice (ratings and reviews), Authorize.NET (payment gateway), Kount (fraud detection), Google (maps), and Facebook and Twitter (News - Alert) to encourage expansion of the company's social networks and many more.

"We are committed to providing our customers with a best-in-class experience and Guidance exceeded our expectations to deliver that with our new site," said Gil Garcia, Director of Special Projects for Western Glove Works. "Not only is it designed to quickly convert browsers into buyers, but the intuitive CMS makes it easy for us to update without the need for IT."

About Guidance

Guidance designs, builds and hosts highly customized eCommerce solutions for today's leading retailers. Since 1993, national retailers and consumer product manufacturers alike have relied on Guidance's expertise to facilitate more than $3 billion in web, mobile and social eCommerce.

Brands such as Bank of America, The Coffee Bean & Tea Leaf, Foot Locker, Harbor Freight Tools, Honda, Hyundai, Intel, Mars, Nike, Oakley, Relax the Back, TOMS Shoes, Walt Disney (News - Alert) and others, have engaged Guidance to build more than 300 world-class, multi-channel websites and apps that captivate, engage and incite loyalty.

Learn more at http://www.guidance.com and connect with us at http://www.twitter.com/guidance, http://www.facebook.com/guidancesolutions, http://pinterest.com/GuidanceSolsInc, and http://www.linkedin.com/companies/guidance.


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