Traditional Form Factors to Sustain Land Mobile & Handheld Satellite Market
(Marketwire Via Acquire Media NewsEdge) LONDON, UNITED KINGDOM and WILMINGTON, DE -- (Marketwired) -- 12/09/13 --
NSR's newly released Land Mobile & Handheld Satellite Markets report finds steady growth in the aggregate market, sustained by three traditional segments, namely Comms-on-the-Pause (COTP), Traditional Handhelds and SCADA/M2M. New offerings such as the Consumer Handhelds, the SatSleeve and Push-to-Talk (PTT) likewise contribute to revenue generation over the long term, albeit in a secondary role.
In 2012 revenues stood at $3.8 billion with traditional offerings accounting for 97% of the global total. By 2022 the market is expected to reach $9.0 billion with traditional solutions losing market share, yet still dominant at 82%. The market benefitted from the introduction of new solutions that have led to increased market penetration, particularly in the consumer segment. Globalstar's SPOT product is a case in point where hundreds of thousands of devices have reached consumers over a relatively short period of time. In the long run, more devices and form factors are likely to enter the marketplace that feature data-centric applications and lower costs compared to so-called traditional solutions.
Penetrating the consumer market is no small feat in the satellite industry, and new solutions are definitely leading to healthy revenue streams. "However, despite an expected high take-up of new devices and services, the bulk of revenues are still expected to come from traditional offerings," according to the study's author Jose Del Rosario, Senior Analyst for NSR.
Traditional solutions such as COTP for military use generate much higher ARPU levels compared to consumer-oriented devices. For instance, COTP accounted for just 3% of in-service units in 2012 but generated 33% of overall revenues. "In a sense, traditional solutions are the bedrock of the land mobile market, while new form factors and the risk-taking involved in targeting consumers can and do contribute to the industry's revenue streams. As such, industry players are treating the consumer market as a revenue enhancement mechanism to enhance long term prospects," notes Del Rosario.
About the ReportNSR's report continues industry-leading tracking and analysis of the Land Mobile & Handheld Satellite market. The report provides a complete and comprehensive analysis of demand trends and form factor solutions for the land mobile and handheld market today, covering 5 regions and 9 distinct markets segments. The report forecasts in-service units, service revenues and equipment sales in each frequency platform that includes L-band, Ku-band, C-band X-band, Ka-band and HTS for the period 2012-2022. The Multi-client report Land Mobile & Handheld Satellite Markets is now available from NSR. For additional information on this report, including a full table of contents, list of exhibits and executive summary, please visit www.nsr.com or call NSR at +1- 302-295-4981.
About NSRNSR is a leading international market research and consulting firm with a core focus on the satellite sector and related industries. Founded in 2000 and with an experienced group of analysts located in all regions, NSR specializes in analysis of growth opportunities across four core sectors: Satellite Communications, Broadcasting & Digital Media, Hybrid & Emerging Applications and Commercial Space.
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