Pear Analytics Announces Expansion of Internet Marketing Partner Program for Agencies
(Marketwire Via Acquire Media NewsEdge) SAN ANTONIO, TX -- (Marketwired) -- 12/05/13 --
Pear Analytics, a San Antonio Internet marketing company, is expanding their partner program platform built for web shops and agencies that want to offer extended services to their clients post-launch, such as SEO, pay-per-click management, ad retargeting and advanced analytics.
"There are still a lot of agencies and boutique web shops who don't have the search marketing expertise in-house, but their clients are asking for it as soon as they launch the site. This program is for them," said Ryan Kelly. Kelly, an SEO expert, is the founder and CEO of Pear Analytics, which he started in 2008.
The premise of the program is to partner with agencies that have limited or non-existent search marketing expertise to sell Pear's services to clients at a healthy discount. Pear does most of the heavy lifting and the agency can simply act as a point-person, or take on a more hands-on role if they wish. The agency no longer has to blindly refer these services for little or no benefit, and can actually make significant profit in the process. Proceeds come from not only the wholesale discount, but also from the additional billable hours that could result from the online campaigns, such as landing page design, banner ad graphics, and much more.
Pear began beta testing the partner program nearly two years ago with Parscale Media (now Giles-Parscale) -- a leading web design and development shop in San Antonio -- to try selling and delivering post-launch marketing services to their customer base. After just six months, more than 20 clients were on-boarded to a search marketing program. Giles-Parscale was able to see profit on the wholesale-retail discount, in addition to nearly $100,000 in additional services necessary to support the search marketing initiatives.
Kelly says that the company has done extensive research into about 15 agencies nation-wide who deal with small and medium-sized business clients. The results were interesting. None of the agencies could point to an industry leader in terms of a "go-to" partner to handle Internet marketing, despite being in a saturated industry with an abundance of options and pricing. While most believed in the power of Internet marketing for their clients, the skepticism was centered around: "How do I sell this? How do these products integrate with our current process? And who is responsible for what?"
Pear believes they have answered these questions by providing the agency with a set of tools to help qualify customers and recommend the right package based on an extensive needs analysis. The agency can then use Pear's online marketing plan builder to create a custom search marketing plan for the customer, complete with predictions on how well the campaign will perform over time. The agency has the option to incorporate the entire plan builder module into their own website and match their current styling. This way the client has a seamless relationship with the agency, and feels less like a "handoff."
Kelly says that in this model, the agency no longer has to front any project costs and can avoid receivables since Pear's system handles all of the billing through an advanced payment system that takes payment up front and automates the recurring billing cycle.
Pear has added several agencies to the program from Austin, Houston and even Washington, D.C. The company hopes to create one or two relationships per market to avoid direct competition and conflicts of interest.
Dan Viotto, VP of Operations and Business Development at A3 Design in Austin, Texas says, "Our partnership with Pear has helped to give our agency an edge when pitching prospective clients on our new suite of services, and they integrate so nicely with everything we're offering to the client that it's really a win-win-win."
For more information about Pear Analytics' Partner Program for Agencies, please visit www.pearanalytics.com/partners.
About Pear Analytics
An Internet marketing company in San Antonio, Pear Analytics starts every engagement with their trademark PearPrediction� tool, which predicts traffic and lead generation for prospective clients. The company has used their extensive experience with traffic generation, lead nurturing and conversion optimization to help hundreds of clients worldwide.
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Source: Pear Analytics
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