|[December 03, 2013]
Netsize SMS Ticketing Solution Gears up for Nationwide Rollout in Italy
MEUDON, France --(Business Wire)--
Netsize, a Gemalto (News - Alert) company, has announced that its SMS Ticketing
solution is now being deployed by bus networks in eight cities across
Italy, with La Spezia, Pisa and Mantova, the latest to introduce this
convenient approach to traveling on public transport. More cities are
set to follow, allowing millions of Italians the opportunity to purchase
bus tickets from any type of mobile phone via a premium SMS, without the
need to use bank accounts, credit cards or pre-register personal details
online. Netsize is working alongside the leading mobile network
operators in Italy, namely Vodafone, WIND, Telecom Italia (News - Alert) and H3G.
The Netsize solution enables customers to buy flat rate travel tickets
by sending a keyword from their phone to the bus operator. The
electronic ticket is received via text in a matter of seconds, and
simply needs to be shown to the driver or conductor to permit travel
right across the city network. Payment is made direct from the user's
prepaid or mobile phone account, putting cashless travel within easy
reach of a wide range of customers.
Since the launch in Italy 18 months ago, over two million SMS fares have
been sold, accounting for 25% of single use tickets issued by
participating bus companies. By supporting all the processes needed to
launch and operate a secure SMS Ticketing solution, the Netsize system
will ensure that La Spezia, Pisa and Mantova reap the benefits that are
already being enjoyed in Florence, Bari, Savona, Genova and Treviso.
These include increased sales, savings in the cost of issuing single
trip tickets, convenience for customers and simplicity for the bus
drivers by reducing the delay created by handling cash transactions on
buses or at sales offices.
"The introduction of Netsize SMS Ticketing has strengthened
our sales network, allowing all mobile phone users the freedom to buy
their tickets on an anytime, anywhere basis, without the need for cash,"
said Stefano Bonora, Chief Marketing Officer of Busitalia. "In
addition to simplifying the lives of customers, it provides an
attractive alternative to the expensive and time consuming process of
issuing paper tickets. In Florence specifically, this new
innovative solution has been very well received by commuters and we are
witnessing strong user adoption."
"An ever-growing number of cities are looking to using this
technology to enhance the traveling experience," said Fr�d�ric
Deman, General Manager of Netsize. "Furthermore, this type of
solution can easily be extended to other applications, such as car
parking, and is an ideal first step towards the introduction of more
advanced NFC services via mobile phone."
Netsize - a Gemalto company - is the global leader for mobile operator
micro-payment solution and messaging services. We connect and contract
directly with mobile operators and help our clients to monetize mobile
services or provide messaging services. These can be for selling digital
goods or for vending and ticketing, as well as for value added services
like mobile marketing to manage customer relationships and app store
The Netsize payment and messaging network reaches more than 2 billion
consumers. We connect more than 1,000 merchants and service providers to
over 160 mobile network operators. This unique coverage gives us the
ability to innovate and offer our clients customized In-App Payment,
P-SMS, as well as Online and Direct Billing solutions in over 50
Netsize employs more than 250 telecom professionals and has local
offices in 21 countries. By using our direct connections to our broad
base of mobile operators worldwide, our clients can enjoy the benefits
of focusing on quick market engagement and results-driven campaigns. www.netsize.com
Gemalto (Euronext NL0000400653 GTO) is the world leader in digital
security with 2012 annual revenues of �2.2 billion and more than
10,000 employees operating out of 83 offices and 13 Research &
Development centers, located in 43 countries.
We are at the heart of the rapidly evolving digital society. Billions of
people worldwide increasingly want the freedom to communicate, travel,
shop, bank, entertain and work - anytime, everywhere - in ways that are
enjoyable and safe. Gemalto delivers on their expanding needs for
personal mobile services, payment security, authenticated cloud access,
identity and privacy protection, eHealthcare and eGovernment efficiency,
convenient ticketing and dependable machine-to-machine (M2M)
applications. We develop secure embedded software and secure products
which we design and personalize. Our platforms and services manage these
products, the confidential data they contain and the trusted end-user
services made possible.
Our innovations enable our clients to offer trusted and convenient
digital services to billions of individuals. Gemalto thrives with the
growing number of people using its solutions to interact with the
digital and wireless world.
For more information visit www.gemalto.com,
or follow @gemalto
on Twitter (News - Alert).
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