|[December 02, 2013]
Guidance Launches OktoberfestHaus.com and ChristmasLtd.com on Magento Enterprise 1.13
MARINA DEL REY, Calif. --(Business Wire)--
Guidance, a web, mobile and social eCommerce design and development
agency trusted by Internet Retailer Top 500 companies, today
announced the launch of oktoberfesthaus.com and christmasltd.com,
eCommerce sites for ClickToShop, a specialty eTailer offering home
furnishings, apparel and more. Guidance provided eCommerce, Web
Development, Mobile & Social, Integration, and Hosting and Managed
Services for the new sites built on the Magento Enterprise eCommerce
ClickToShop engaged Guidance to update their eCommerce sites to a
scalable, self-managed, and stable platform that would support their
robust growth business goals.
"Although the National Retail Federation is forecasting a 3% increase in
holiday sales this year," said Jason Meugniot, President & CEO of
Guidance, "ClickToShop is targeting a much higher increase. And, their
new Magento site has already helped them achieve that at
OktoberfestHaus.com." During its peak sales season from September
1-October 31, 2013, OktoberfestHaus.com achieved a 50% increase in
revenue as compared to last year.
"We are very happy with our OktoberfestHaus.com
performance. We couldn't have achieved those numbers or launched on time
without Guidance and their Magento expertise," said Brendan McCarthy,
President of ClickToShop. "We're hoping for the same results with ChristmasLtd.com."
OktoberfestHaus.com is one of the largest retailers of Oktoberfest goods
in the world.
To encourage conversion and increase average order value, and time on
site, Guidance delivered merchandising-rich product detail pages (PDP),
which offer image zoom, product description, specs, shipping and return
information. These PDP pages also include "You May Also Like" cross-sell
products, "Recently Viewed" products, and sharing functionality with
Facebook, Twitter, Pinterest, Google (News - Alert)+, and email to encourage viral
marketing of the product.
To incite impulse buys, Guidance deployed a live countdown clock on some
PDPs that notifies users of approaching shipping deadlines.
The sitealso includes the ability to save "Favorites" in a Wish List
for purchase at a later date.
Customer Service functionality is also plentiful. The new site features
live chat, "How to Order" information, and through "Account," users are
able to self-edit and update their profile at any time. There, they can
also check the status of orders and returns, view past orders, request
customer service support, store alternate addresses (for shipping to
multiple family members and friends), add product reviews, access their
"Favorites" list to share with friends and family, and subscribe to the
Currently, the site includes 1,800+ SKUs and continues to grow daily.
Guidance integrated the site with NetSuite (News - Alert) (order management), Zopim
(live chat), Bronto (email marketing), Ekomi (reviews), Hawk Search,
Barilliance (product recommendations), Newgistics, ShipStation
(fulfillment), PayPal (News - Alert) (payments), Facebook Twitter, Pinterest, Google+,
and many more.
ChristmasLTD.com offers a vast selection of holiday home d�cor.
Shoppers are welcomed to the new site with the most popular products and
multiple promotional banners displayed on the home page. These banners
enable ClickToShop to merchandise products or support their brand with
content marketing items such as a tree design template, holiday party
guide, kid-friendly Christmas ideas and/or product videos.
With more than 4,300 SKUs, Guidance sought to make these products easy
to find. The top navigation not only includes product categories, but
also offers the ability to navigate by brand name. Filtered navigation
and mega menus were similarly implemented for that purpose as well.
These mega-menus were also developed to provide additional promotion
space for sales, special offers, new products, etc. More promotional
opportunities were also implemented with banners on each category page,
as well as the ability to compare up to four products.
To maximize SEO and improve the customer shopping experience, the mega
menus additionally display user-generated "Top Searches" product. That
is, the site is built to list the most popular search terms and phrases
that users enter into the "Search" field on the site.
The new site utilizes OktoberfestHaus.com's PDPs and "Account"
functionality with the exception that users subscribe to the
ChristmasLTD newsletter, and not the OktoberfestHaus.com newsletter.
Guidance integrated this site with NetSuite (order management system),
Channel Advisor (marketplace channels), Zopim (live chat), Ekomi
(reviews), Hawk Search, Barilliance (product recommendations), PayPal
(payment processor), Newgistics (international shipping rates),
ShipStation (fulfillment), Bronto (email marketing), Facebook Twitter,
Pinterest, Google+, YouTube (News - Alert) and many more.
Guidance designs, builds and hosts highly customized eCommerce solutions
for today's leading retailers. Since 1993, national retailers and
consumer product manufacturers alike have relied on Guidance's expertise
to facilitate more than $3 billion in web, mobile and social eCommerce.
Brands such as Bank of America, The Coffee Bean & Tea Leaf, Foot Locker,
Harbor Freight Tools, Honda, Hyundai, Intel (News - Alert), Mars, Nike, Oakley, Relax
the Back, TOMS Shoes, Walt Disney and others, have engaged Guidance to
build more than 300 world-class, multi-channel websites and apps that
captivate, engage and incite loyalty.
Learn more at http://www.guidance.com
and connect with us at http://www.twitter.com/guidance,
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