eXelate optiX(TM) Consumer Insights Terminal Inaugurates a New Era of "Insights-as-a-Service"
NEW YORK, NY, Oct 29, 2013 (Marketwired via COMTEX) --
eXelate, the leading smart data and analytics engine powering
smarter digital marketing decisions, announced at today's Ad Age Data
Conference in NYC the commercial availability of eXelate optiX(TM), a
first to market consumer insights terminal that turns digital
consumer interactions into real-time, strategic insights for
marketers. Following a successful beta program with over 30 leading
brands, optiX has proven to deliver a comprehensive and immediate
view of consumer behavior through insights curated from trillions of
online and offline data points.
"Consumer insights delivered via traditional market research haven't
changed in 20 years. Surveys, panels and in-person polling are dated,
self reported, and cannot scale; today's brands are looking for
something leaner and faster," said Mark S. Zagorski, CEO, eXelate.
"eXelate optiX is the first product designed to put comprehensive and
immediate consumer insights directly into hands of marketers and
agencies, helping them deepen their understanding of consumers. It's
'Insights-as-a-Service,' and we believe this new model will help
revolutionize marketing functions such as strategy, creative,
messaging, product, and market research. We want to democratize
data-driven consumer insights for every marketer."
eXelate optiX is the first privacy-friendly product of its kind
designed to provide an alternative to traditional market research
tools, which typically offer a limited picture of consumer behavior.
optiX provides a comprehensive multi-channel view of consumers
curated through eXelate's census-level data coverage of over 700
million worldwide users across 8,000 consumer behavior segments. And,
because optiX insights are based on real-time, directly measurable
consumer behavior, mining social media "sentiment" is no longer
needed to determine how consumer actions are changing as a result of
a brand influencing event.
Leading brands in the CPG, telecom, auto, and insurance industries
understand the benefit of comprehensive consumer insights. "eXelate
optiX provides another avenue for us to better understand our
consumers, and we look forward to continuing to evaluate the
capability," said Bob Intarakumhang, Senior Marketing Manager,
Allstate Insurance Co.
optiX generates immediate insights that are sourced from trillions of
offline and online consumer interactions and made available through
real-time dashboards. Rather than waiting for lengthy market research
cycles or for complicated reports, marketers can access consumer
insights from optiX within an easy-to-use, intuitive user interface
and download the results into presentation quality documents and
Eugene Becker, SVP, Product Management for eXelate, commented, "We
believe that a deep understanding of a brand's consumers comes before
activating audience targeting tactics across digital media. optiX
allows brands to immediately uncover consumer insights that they
couldn't find through traditional market research. Whether seeking to
determine the impact of a weather event on the demographics of
consumers seeking homeowners insurance, analyzing the political
inclinations of car shoppers pre- and post- a government shutdown, or
determining the favorite TV shows of online luxury shoe shoppers,
optiX provides consumer passions, demographics, and purchase
propensities in real-time."
As part of the commercial launch, eXelate is offering a no-cost trial
version of optiX to qualified marketers for the next 30 days.
To learn more or get started, contact optiX@exelate.com or visit
eXelate is the smart data company that powers smarter
digital marketing decisions worldwide for marketers, agencies,
platforms, publishers and data providers. eXelate's smart data
platform provides accurate, actionable, and agile data and analytics
on online household demographics, purchase intent, and behavioral
propensities. Through the collection of trillions of directly
measured online data points and distribution partnerships with
information leaders such as Nielsen, Nielsen Catalina, MasterCard
Advisors, Bizo, and more, eXelate makes online, offline, and custom
modeled data sets actionable across 700M online consumers worldwide.
As members of the NAI, IAB, trustE, Council for Accountable
Advertising, and Evidon's Open Data Partnership, eXelate is a leader
in privacy compliant advertising practices. For more information,
please visit http://www.exelate.com or follow @eXelate.
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