Dailybreak Media Delivers Over 30,000 Engagements for Denny's 'Build Your Own Pancakes' Campaign
BOSTON, MA, Oct 28, 2013 (Marketwired via COMTEX) --
Dailybreak Media, the native engagement platform designed to drive
brand participation and consumer action at scale, announced today the
results of a recent native engagement campaign with Denny's,
America's iconic family diner. The campaign was designed to build
awareness, interest and excitement around the brand's new "Build Your
Own Pancakes" menu and drive traffic to Denny's restaurants
Dailybreak created an interactive experience which encouraged
consumers to engage with the brand while educating them on the new
limited time only menu. The "Build Your Own Pancakes Challenge"
incorporated branded videos and trivia which led consumers to build
their own digital pancake masterpiece from a variety of menu toppings
and mix-ins. Users were able to name their final design and share the
unique creation with family and friends via social channels, driving
consumers in store to purchase.
On average consumers invested over three minutes in the digital
experience and Dailybreak delivered over 30,000 engagements for the
brand. The digital campaign also generated more than 25,000 pancake
design submissions designed and over 26,000 store locator searches
"This Challenge was the perfect mix of engaging graphics and
creativity to get consumers to engage, learn and interact digitally
with Denny's and drive them in-store," says John Federman, Dailybreak
CEO. "At the core of the experience was a sense of whimsy and fun --
all the while underscoring the fresh, varied ingredients that define
the Denny's experience."
"We are thrilled to achieve such a high number of engagements through
Dailybreak Media and the 'Build Your Own Pancake' experience as we
are always looking for new for consumers to interact with our brand,"
said John Dillon, Vice President, Brand Marketing & Field Marketing,
About Dailybreak Media
Dailybreak is a native engagement platform designed to drive brand
participation and consumer action at scale through digital,
promotional campaigns. For brand marketers, Dailybreak offers a
turnkey, pay-for-engagement solution providing all game/contest
creative, legal and a network of more than 25 million consumers.
Dailybreak's engaging, highly targeted content is delivered at zero
risk for some of the world's leading brands including Procter &
Gamble, Dunkin' Donuts, PUMA, Halls and Chevrolet. For more
information, visit http://www.dailybreakmedia.com.
Denny's is one of America's largest full-service family restaurant
chains, currently operating more than 1,680 franchised, licensed and
company-owned restaurants across the United States, Canada, Costa
Rica, Mexico, Honduras, Guam, Puerto Rico and New Zealand. For
further information on Denny's, including news releases, please visit
the Denny's website at www.dennys.com.
For more information, contact:
SVM Public Relations for Dailybreak Media
SOURCE: Dailybreak Media
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