|[October 22, 2013]
Cannonball Launches iPad App to Transform Email with an Intuitively Organized Inbox
CAMBRIDGE, Mass. --(Business Wire)--
today launched a new iPad app that solves email overload by intuitively
organizing the inbox. Cannonball's goal is to inspire users to fall in
love with email again. The company is supported by $600k in seed
funding. The Cannonball iPad app is available
in the iTunes store.
app automatically organizes the inbox by separating important
communication - such as personal correspondence and purchases - from
leisure email, including daily deals and newsletters. Important messages
appear as text, much like the standard email inbox, while leisure email
is presented using a highly visual browsing experience that groups
messages by sender. Messages can easily be marked as read/unread or
deleted with a simple swipe.
"We reached a conclusion that at first seemed counter-intuitive," said
Jim Caralis one of Cannonball's founders. "But it turns out the best
way to organize the inbox is to organize�it the same way we all do our
normal mail every day. That is, one pile of important mail, another pile
of coupons, catalogs, etc., and the rest in the trash."
Cannonball is led by founders Jim Caralis, Raffaele Colella and Thibault
Le Conte and has been funded by angel investors including�Prof Ed
Roberts, founder of the MIT (News - Alert) Entrepreneurship Center;�Alessandro Piol, an
investor at�Alpha Prime�and author of "Tech and the City;" Amedeo
Giurazza, an investor at�Vertis;�and Nobel (News - Alert) Laureate�Robert C Merton.
"Today's offerings focus on the mythical goal of 'inbox zero'
rather than focusing on how email could be engaging and enjoyable," said
Raffaele Colella, one of Cannonball's founders.�"Our
personal inboxes have become a mess of messages with no sense of control
and we want to change that. Cannonball's mission is to make the inbox
not only less cluttered, but also visually appealing so that users
really do fall in love with email again."
The app is currently compatible with email accounts from Gmail.�Support
for Yahoo, iCloud, AOL (News - Alert), and�Outlook.com�accounts will be added soon.
Cannonball's key features include:
A highly visual presentation of the inbox that separates important
emails (e.g. emails from friends and family) from leisure emails (e.g.
daily deals and newsletters)
Leisure messages automatically marked as read and grouped by sender
for easier browsing and later viewing
Simple drag and drop customization that learns a user's organizational
New message notifications only for important messages
Email has grown from being a useful vehicle for one-to-one communication
with friends and colleagues to a cluttered list of newsletters, deals,
social notifications and spam. A recent study by Microsoft (News - Alert) found that
only 14 percent of the inbox is made up of person-to-person
conversation, while the other 86 percent is comprised
of�non-urgent�content. In addition, the rise of the tablet market has
prompted more and more consumers to manage their email on a tablet.
eMarketer (News - Alert) estimates there are 65.7 million iPad users in the US alone.
According to a survey conducted by Gartner, Inc. one of the main
activities moving from the PC to the tablet is checking email,
accounting for 81 percent of respondents.
Cannonball is the app that intuitively organizes your inbox and inspires
you to fall in love with email again. Cannonball separates your
important messages (e.g. communication from friends and family) from
leisure messages (e.g. newsletters, daily deals and retail offers) in a
highly visual inbox so you can easily respond to the messages that are
important and enjoy the rest on your own time. Cannonball was founded in
2012 at @dogpatchlabs, with backing from angel investors including�Prof
Ed Roberts�and�Alessandro Piol. Follow us @CannonballMail.�Visit us at�www.cannonball.io.
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