|[October 16, 2013]
Acculynk's Payzur, P2P Solution, Selected for ATM Debit & Prepaid Payments Innovation Day
ATLANTA --(Business Wire)--
Atlanta-based Acculynk announced today that it has been selected to
participate in ATM Debit & Prepaid Payments Innovation Day.
Acculynk will highlight Payzur, its personal commerce (p-commerce)
payment technology, which solves many of the challenges that have kept
current P2P offerings from reaching scale. Payzur is 100% white labeled
allowing financial institutions the ability to fully brand P2P
transactions without an intermediary brand.
"Now is the time for banks and credit unions to get serious about P2P.
They stand to be dis-intermediated out of the personal commerce market
if they continue to settle for sub-optimal solutions that allow their
brand to be squeezed out," said Sandra Chesnutt, GM Payzur, Acculynk.
"Payzur's bank-branded approach to p-commerce appeals because it works
just like using your debit card at an ATM or a point of sale, you use
your debit card an PIN, nothing could be simpler for consumers to adopt."
For both financial institutions and consumers, the simplicity of using
the established EFT rails and the bank-issued PIN creates a unique
opportunity for P2P to reach transaction volumes that have eluded
enrollmnt-based solutions. Payzur's technology combines the established
EFT debit rails with Acculynk's patented online graphical PaySecure® PIN
pad. This new approach represents an 'out of the box' round trip P2P
transaction for financial institutions.
The annual Payments Innovation Day (PiD) demonstration showcase features
cutting-edge solutions driving innovation in payments and includes
demonstrations in quick-fire format from up and coming companies.
Audience (News - Alert) members are asked to vote on their favorite solution, crowning
the winning company, the PiD People's Choice. More than 1,200 attendees
from these interconnected markets plan to gather at this year's ATM,
Debit & Prepaid Forum in one place, in one week on October 20-23, 2013
Acculynk secures online transactions with a suite of software-only
services backed by a patented authentication and encryption framework
that provides greater security for issuers, EFT networks, merchants and
payment processors. Acculynk's PaySecure® utilizes a graphical PIN-pad
for the secure entry of a consumer's PIN online and is available to
merchants through existing acquirer relationships, enabling speedy
implementation. PaySecure is currently enabled on over 6,000 merchant
websites. Acculynk has partnerships with 11 EFT networks to process
PaySecure transactions and with six leading payment processors, and is
certified with PULSE, First Data and Master Card, among other key
industry leaders. Additionally, Acculynk solutions include PayLeap, a
gateway and acquiring and card processing services, and Payzur, a
debit-based P2P solution. Visit http://www.acculynk.com.
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