ACTIVE Network(TM) Announces the SMART EVENTS(TM) Cloud
SAN DIEGO, CA, Oct 09, 2013 (Marketwired via COMTEX) --
ACTIVE Network(TM) (NYSE: ACTV), the leader in cloud-based Activity and
Participant Management(TM) solutions, today announced the SMART EVENTS(TM)
Cloud, the roll out of the industry's first and only solution to date
that integrates Strategic Meetings Management and event marketing
technologies to bring "Big Data" to the meetings and events industry.
By consolidating entire event programs -- from small meetings to
large, complex conferences -- into a single technology platform, the
SMART EVENTS Cloud eliminates the need for multiple point solutions
and technology partners. The solution combines the best capabilities
of the industry-leading ACTIVE StarCite(TM) Strategic Meetings
Management and ACTIVE Conference(TM) event-marketing technologies,
providing organizations with a 360-degree view of all meetings and
events activities, including spend, ROI, and analytics across events,
and attendees. The SMART EVENTS Cloud offers a major differentiation
to any competitor in the industry by providing the technology needed
to power any meeting or event, such as attendee management, including
registration; spend management, with location-based venue sourcing;
tools for managing large events, such as speaker and exhibitor
management; and online communities; all supported by advanced
analytics for all meeting and event activity across entire
organizations. Click here to watch a short video:
"If you are familiar with customer lifecycle management, you know of
the 'Marketing Cloud.' We are now introducing the 'Events Cloud,'"
said JR Sherman, Senior Vice President and General Manager of the
Business Solutions Group at ACTIVE Network. "By combining the best of
our industry-leading meeting and event technologies into this single
technology platform, we believe we have revolutionized the way
companies can manage the data and spend from their meetings and
events. We are leading the industry forward by providing a solution
that eliminates silos between event teams, marketing, and
procurement, providing the visibility and data needed to help make
better-informed decisions, monitor spend, increase efficiency, and
accelerate customer lifecycles in order to grow a business."
"The SMART EVENTS Cloud has the potential to be a game changer in the
event-technology industry," said Christopher J. Dwyer, research
director with Ardent Partners. "The events management industry is in
need of a solution that can integrate spend management, Strategic
Meetings Management and marketing, especially considering how quickly
the events industry is evolving. The concept of engagement
management, along with an increased focus on marketing and
procurement collaboration, necessitates an offering that provides
mobile, analytical and spend management capabilities."
The SMART EVENTS Cloud will roll out in phases over the next nine
months beginning in November of 2013. Designed based upon extensive
customer and industry feedback, phase one will include more than 80
new updates with key highlights including:
-- A new, intuitive user interface, with a focus on simplicity and ease of
use that can save time in setting up events.
-- ACTIVE Conference-to-Go, an off-the-shelf, configurable solution that
enables users to quickly and easily plan conferences.
-- ACTIVE Small Meetings 2.0, an easy-to-use tool for creating and sourcing
any small meeting*, providing full visibility into small meetings from a
-- An improved account and events dashboard for large events, providing an
instant view of key metrics such as number of registrants, number of
attendees, sessions scheduled, and amount of revenue generated.
-- ACTIVE Lead Management, which allows exhibitors and sponsors to easily
acquire and manage sales prospects throughout the event lifecycle,
including ability to capture leads at events in real time by scanning
badges with a mobile device using QR Code, Radio Frequency
Identification (RFID), and Near Field Communication (NFC) technologies.
"Our team's primary goal is to create an excellent experience in
every aspect of the event," said Nancy Neipp, Senior Director of
Global Events at Cisco. "At the same time, our events must comply
with company policies, while providing data that can demonstrate ROI.
Having a single technology solution that incorporates meeting and
travel policy compliance, and comprehensive data in one place, would
be a significant value add to our business. This would allow us time
to focus on the strategic planning aspects of each event experience."
Subsequent phase releases of the SMART EVENTS Cloud will provide:
-- New and improved functionality designed to drive attendance at events,
as well as enhancements to online and onsite experiences, such as new
communication and e-mail modules.
-- True modular flexibility, enabling all customers to pick and choose the
meeting and event modules they need on an event-by-event or enterprise
basis, based upon specific meeting and event needs.
-- Comprehensive business analytics to enable a holistic view of all
meeting and event spend, and ROI, with the ability to analyze attendee
metrics across different events and over time.
For more information on the SMART EVENTS Cloud, visit:
ACTIVE Network(TM) Business Solutions Group
ACTIVE Network(TM) is powering the next generation of SMART EVENTS(TM)
through its Business Solutions technology suite, which provides
intelligent data and insights designed to increase potential revenue
growth, deepen attendee engagement and gain efficiency. Customers of
all sizes -- including small and medium-sized businesses, enterprise
corporations, associations, tradeshows and expos -- benefit from a
single technology partner for all of their event management needs.
The Business Solutions technology suite includes ACTIVE Conference(TM)
for large flagship conferences, ACTIVE RegOnline(TM) for attendee
management solutions, ACTIVE StarCite(TM) for strategic meetings
management and event expense management, and the ACTIVE Marketplace(TM)
to connect events with suppliers. For more information on ACTIVE
Network Business Solutions please visit www.ACTIVEevents.com.
About ACTIVE Network(TM)
ACTIVE Network(TM) is the leading provider of Activity and Participant
Management(TM) solutions. Our leading ACTIVE Works cloud platform scales
to meet the needs of our customers, large and small, and makes
managing and operating all types of activities, events and
organizations smarter and more efficient. We power over 55,000 global
customers and build leading vertical technology applications for the
markets we serve. ACTIVE Network was founded in 1999, is
headquartered in San Diego, California, and has offices worldwide.
For more information, visit www.ACTIVEnetwork.com or follow us
About Forward-Looking Statements
The Active Network, Inc. cautions you that the statements included in
this press release that are not a description of historical facts are
forward-looking statements within the meaning of the federal
securities laws. These statements reflect our current expectations.
Any such statements are subject to substantial risks and
uncertainties, including but not limited to the expected performance,
functionality and launch of our product and other expectations, the
acceptance of the Company's product by the marketplace and any
changes in technology and general market conditions. Actual results
may differ materially from those expressed in these forward-looking
statements. More detailed information about The Active Network, Inc.
and the risks and uncertainties that may affect the realization of
these forward-looking statements is set forth in its filings with the
Securities and Exchange Commission (SEC). These filings may be read
free of charge on the SEC's website at www.sec.gov. You are cautioned
not to place undue reliance on these forward-looking statements,
which speak only as of the date hereof. All forward-looking
statements are qualified in their entirety by this cautionary
statement and The Active Network, Inc. undertakes no obligation to
revise or update this press release to reflect events or
circumstances after the date hereof.
Â© 2013 The Active Network, Inc. All rights reserved. ACTIVE
Conference, ACTIVE Marketplace, ACTIVE Network, ACTIVE StarCite,
Activity and Participant Management, and SMART EVENTS are trademarks
of The Active Network, Inc. All other trademarks mentioned herein are
the property of their respective owners.
Video available through media contact, or YouTube (feel free to embed
on your site):
*ACTIVE Network(TM) defines small meeting as any event that requires a
badge and has fewer than 50 attendees.
The following files are available for download:
-- SMART EVENTS Cloud Small Meetings Solution 2.0 Form
-- SMART EVENTS Cloud Conference to Go Dashboard Callouts
SOURCE: ACTIVE Corporate
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