Tata Communications launches Mobile Messaging Exchange service
Oct 07, 2013 (MarketLine via COMTEX) --
Tata Communications, a provider of communications services, has launched its Mobile Messaging Exchange service. The exchange will enable Over-the-top, or OTT, providers and SMS aggregators to connect to a community of MNOs, while allowing MNOs to monetize the SMS traffic with another layer of security.
The new Mobile Messaging Exchange stands to create an effective ecosystem built on efficiency, trust and transparency. It will not only bridge the user communities served by the OTT and SMS aggregators, who want to reach more mobile subscribers, but also MNOs, who want to monetise this traffic. This secure and stable service will help MNOs protect their network and subscribers from spam and fraud resulting from unauthorised A2P SMS.
Jeff Bak, vice president of Mobility Solutions at Tata Communications, says, "We see an emerging market need in the evolving SMS ecosystem. OTTs and SMS aggregators seek a simplified means to reliably deliver SMS to global mobile users, while MNOs want to monetise A2P SMS without compromising subscriber security and satisfaction. Seamlessly connecting communication service islands is a core mission for Tata Communications. Leveraging our expertise from building market leading global voice, mobile signalling and IP communities, Mobile Messaging Exchange uniquely addresses this need in the SMS market, taking advantage of Tata Communications' global network infrastructure and extensive MNO relationships worldwide."
The Mobile Messaging Exchange leverages Tata Communications's leading mobile signalling network for better quality and delivery feedback particularly for OTTs. It also includes Tata Communications's Managed SMS Firewall, which identifies and captures spam and fraudulent messages. With always-on SMS threat monitoring and protection plus the use of MNO-set policies for spam traps and content filtering, Mobile Messaging Exchange further protects mobile networks and subscribers.
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