AMD Radeon R9 and R7 Series Graphics Cards Usher in a New Era of Gaming Realism
Sep 30, 2013 (M2 PRESSWIRE via COMTEX) --
AMD (NYSE: AMD) today unveiled the AMD Radeon(TM) R9 290X, R9 290, R9 280X, R9 270X, R7 260X and R7 250 graphics cards, AMD's first GPUs in a new era of gaming defined by UltraHD displays, renewed vigor in game engine development, and a new generation of gamers that expect a more immersive entertainment experience. AMD also introduced the world to Mantle and AMD TrueAudio technology, the latest innovations that redefine the GPU by enabling both gamers and game developers with unprecedented audio and performance enhancements for compatible games 1,2 .
"The AMD Radeon R9 and R7 Series graphics cards are new GPUs for a new era in gaming," said Matt Skynner, corporate vice president and general manager, Graphics Business Unit, AMD. "This era is shaped by ultra-resolution gaming and an exciting new generation of highly-anticipated games like ' Battlefield(TM) 4 .' But it's also an era shaped in a very powerful way by our own Unified Gaming Strategy; we've teamed up with the world's top game developers to establish a comprehensive portfolio of games that you can maximize to their full potential only with AMD Radeon(TM) graphics."
Mantle and Graphics Core Next: Simplifying Cross-Platform Game Development
The award-winning Graphics Core Next (GCN) architecture in the AMD Radeon R9 and R7 Series graphics cards continues to serve as a driving force behind the Unified Gaming Strategy , AMD's approach to providing a consistent gaming experience on the PC, in the living room or over the cloud -- all powered by AMD Radeon graphics found in AMD graphics cards and accelerated processing units (APUs) . The four pillars of the Unified Gaming Strategy -- console, cloud, content and client -- come together with the introduction of Mantle.
With Mantle, games like DICE's " Battlefield 4 " will be empowered with the ability to speak the native language of the Graphics Core Next architecture, presenting a deeper level of hardware optimization no other graphics card manufacturer can match. Mantle also assists game developers in bringing games to life on multiple platforms by leveraging the commonalities between GCN-powered PCs and consoles for a simple game development process.
With the introduction of Mantle, AMD solidifies its position as the leading provider of fast and efficient game development platforms. Mantle will be detailed further at the AMD Developer Summit, APU13 , taking place Nov. 11-13 in San Jose, Calif.
AMD TrueAudio Technology: World's First Programmable Audio Pipeline
AMD TrueAudio technology marks a new frontier in realism for PC gamers. AMD TrueAudio technology empowers game developers with a programmable audio pipeline on the GPU, inviting them to put their unique artistic fingerprint on in-game audio in the same way that the programmable graphics pipeline brought unfettered artistic vision to PC graphics. Enabled games can feature more realistic environmental dynamics, a richer tapestry of sound effects, breathtaking directional audio and more.
AMD TrueAudio technology enhances audio realism by simulating the human brain's perception of real-world sound, working in concert with the user's existing audio hardware to recreate a lifelike experience in upcoming games like " THIEF(TM) " by Square Enix or " Lichdom " by Xaviant Games.
AMD Multi-Display Technology: Redesigned for Ultra-resolution Gaming
The arrival of the next-generation AMD Radeon graphics cards also marks a new chapter in AMD's historic support for stunning display configurations. AMD Radeon R9 and R7 Series graphics cards are made for gaming on UltraHD (3840x2160) displays, including support for non-tiled 2160p60 displays with a future AMD Catalyst(TM) driver release. In addition, gamers more accustomed to AMD Eyefinity multi-display technology will be freed to use virtually any combination of display outputs when connecting matching monitors to the DVI or HDMI® outputs on their system.
AMD Radeon R9 and R7 Series graphics cards will be available for purchase in the near future.
AMD (NYSE: AMD) designs and integrates technology that powers millions of intelligent devices, including personal computers, tablets, game consoles and cloud servers that define the new era of surround computing. AMD solutions enable people everywhere to realize the full potential of their favorite devices and applications to push the boundaries of what is possible. For more information, visit www.amd.com .
This press release contains forward-looking statements concerning AMD, the timing of the availability of its Radeon graphics products, AMD driver updates and functionality of AMD's graphics products, which are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are commonly identified by words such as "believes, "expects," "may," "will," "should," "seeks," "intends," "pro forma," "estimates," "anticipates," "plans," "projects," and other terms with similar meaning. Investors are cautioned that the forward-looking statements in this release are based on current beliefs, assumptions and expectations, speak only as of the date of this release and involve risks and uncertainties that could cause actual results to differ materially from current expectations. Risks include the possibility that Intel Corp.'s pricing, marketing and rebating programs, product bundling, standard setting, new product introductions or other activities may negatively impact the company's plans that the company will require additional funding and may be unable to raise sufficient capital on favorable terms, or at all; that customers stop buying the company's products or materially reduce their operations or demand for the company's products; that the company may be unable to develop, launch and ramp new products and technologies in the volumes that are required by the market at mature yields on a timely basis; that the company's third party foundry suppliers will be unable to transition the company's products to advanced manufacturing process technologies in a timely and effective way or to manufacture the company's products on a timely basis in sufficient quantities and using competitive process technologies; that the company will be unable to obtain sufficient manufacturing capacity or components to meet demand for its products or will not fully utilize its projected manufacturing capacity needs at GLOBALFOUNDRIES (GF) microprocessor manufacturing facilities; that the company's requirements for wafers will be less than the fixed number of wafers that it agreed to purchase from GF or GF encounters problems that significantly reduce the number of functional die it receives from each wafer; that the company is unable to successfully implement its long-term business strategy; that the company inaccurately estimates the quantity or type of products that its customers will want in the future or will ultimately end up purchasing, resulting in excess or obsolete inventory; that the company is unable to manage the risks related to the use of its third-party distributors and add-in-board (AIB) partners or offer the appropriate incentives to focus them on the sale of the company's products; that the company may be unable to maintain the level of investment in research and development that is required to remain competitive; that there may be unexpected variations in market growth and demand for the company's products and technologies in light of the product mix that it may have available at any particular time; that global business and economic conditions, including PC market conditions, will not improve or will worsen; that demand for computers will be lower than currently expected; and the effect of political or economic instability, domestically or internationally, on the company's sales or supply chain. Investors are urged to review in detail the risks and uncertainties in the company's Securities and Exchange Commission filings, including but not limited to the Quarterly Report on Form 10-Q for the quarter ended June 29, 2013.
AMD, the AMD Arrow logo, AMD Catalyst and Radeon are trademarks of Advanced Micro Devices, Inc. Other names are for informational purposes only and may be trademarks of their respective owners. Application support for Mantle is required. AMD TrueAudio technology is offered with select AMD Radeon(TM) R9 and R7 200 Series GPUs and is designed to improve acoustic realism. Requires enabled game or application. Not all audio equipment supports all audio effects; additional audio equipment may be required for some audio effects. Not all products feature all technologies -- check with your component or system manufacturer for specific capabilities.
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