Mobile Cloud Platforms: The Backend of Mobile Apps
NEW YORK, Sept. 26, 2013 /PRNewswire via COMTEX/ --
Reportlinker.com announces that a new market research report is available in its catalogue:
Mobile Cloud Platforms: The Backend of Mobile Apps http://www.reportlinker.com/p01650001/Mobile-Cloud-Platforms-The-Backend-of-Mobile-Apps.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=IT_Hosting
The explosion of mobile applications and devices has lead to an extremely crowded and fragmented market leaving mobile developers searching for new opportunities to differentiate and improve the user experience. Increasingly, successful mobile apps are supported by data feeds and services in the cloud such as databases, messaging, location, and social networking status. At the same time, enterprises are realizing the importance of the mobile channel and are moving beyond devices and applications devising new strategies to broaden their reach. Extending enterprise data and services to mobile developers via APIs is an approach enterprises are increasingly pursuing. These macro trends are driving demand for mobile cloud services platforms.
Mobile cloud services platforms are software suites that help enterprises create and manage APIs that extend data to mobile developers. These platforms also help mobile developers integrate APIs into their applications and support the network side or back-end of their apps. Over the past few years, vendors have focused on either servicing mobile developers with mobile back-end-as-a-service (mBaaS) solutions or enterprises with API management platforms. These types of platforms are quickly merging into a single offering connecting mobile developers with enterprise data and back-end services.
We expect the market for mobile cloud services platforms to grow from $579 million USD in 2013 to $4.4 billion USD in 2017. A large portion of the revenues generated from the market will be from API management and discovery services, where as back-end services will comprise a shrinking share of revenues.
The myriad of Internet connected mobile devices that continue to come to market has overwhelmed content providers and enterprises in their efforts to support multiple device types with integrated applications. To overcome these challenges a new computing architecture is emerging that separates the client side UI from the content and server side logic. Mobile cloud services platforms are playing into this trend by providing uniform data feed and services that allow application developers to focus on building the client side of the application. This reduces cost as mobile application developers typically have limited experience with server side software and vice versa. The primary value proposition of mobile cloud services providers is helping enterprises "mobile enable" their data and helping mobile developers simplify the process of creating a back-end for their apps.
The expanding opportunity for mobile cloud services platform is attracting numerous competitors and the marketplace is quickly becoming crowded. The space has attracted significant amounts of venture capital and Fortune 500 companies, such as Facebook, Intel, and Ca are acquiring market players. Development tools vendors, enterprise software vendors, SaaS, IaaS, and start-ups will battle to influence and control the mobile channel. Vendors are competing in a number of segments of the value chain including discovery, aggregation, developer support, utilities, and API creation and management. Some areas of the value chain will generate higher revenues where others will be much more strategic. 1.0 Introduction1.1 Macro Trends1.2 What are Mobile Cloud Services Platforms?1.2.1 Open vs. closed APIs1.2.2 Mobile API vs. desktop2.0 Market Structure2.1 API Creation and Management2.1.1 No code API builders2.2 Service Discovery and Aggregation2.2.1 API marketplaces and portals2.2.2 API directories2.2.3 Marketing distribution support2.2.4 Aggregation APIs2.3 Utilities and Developer Support2.4 Adjacent Markets & Alternate Approaches2.4.1Infrastructure as a service (IaaS)2.4.2 Integrated mobile application platforms3.0 Market Opportunity3.1 Drivers3.1.2 New computing model3.1.3 Disposable apps3.1.4 Decoupling the front and back- end of the app3.1.5 Reduced costs3.1.6 Contextual awareness3.1.7 Capital investment3.2 Barriers3.2.1 Service fragmentation3.2.2 Discoverability & distribution3.2.3 One size fits all REST APIs3.2.4 Poorly designed APIs3.2.5 CIOs need to change mindset4.0 Marketing Strategies4.1 Top Down or Bottom Up4.2 Business Models4.2.1 Service discovery and aggregation4.2.2 Utilities and developer support4.2.3 API development and management5.0 Forecasts5.1 API Creation, Management, and Discovery5.2 Utilities and Developer Support6.0 Competitive Analysis6.1 Orchestrating APIs and Versioning6.3 Granular Analytics and Tracking6.4 Simplicity vs. Flexibility6.5 Developer Relationships6.6 Partnerships and Parents7.0 Future Outlook7.1 The Market Will Become Increasingly Crowded7.1.1 Enterprise software vendors will continue to migrate web services into API management7.1.2 Content vendors will look to mobile cloud services platforms as vital distribution channels7.1.3 SaaS vendors enter the market with more UI components7.1.4 Infrastructure players move up the value chain7.1.5 Development tools providers will focus on cross platform cross device development suites7.2 Contextual Access to Multiple Data Sources Will Become Very Important7.3 Client Side Development Tools Refocus On Client7.4 The Shake Out7.4.1 Stand alone utilities and services providers will fail7.4.2 Handful of technology leaders will stay independent and thrive7.4.3 Limited opportunity for directories and 3rd party developer communities7.5 Industry Moving Away From the Long Tail7.6 Business Models Will be Reengineered7.7 Opportunity for Consolidation Platform8.0 Recommendations8.1 Vendors Providing Simple Utilities and Back-End Services Need Partners8.2 Vendors Targeting Enterprises Should Take a Multi-Pronged Approach8.3 Be Flexible and Innovate9.0 Profiles9.1 Apigee9.2 Intel (Mashery & Aepona)9.3 Layer 7/ CA9.4 Stackmob9.5 Parse / Facebook9.6 Software AG
Table of Figures
Figure 1 - Types of APIs & ServicesFigure 2 - Value ChainFigure 3 - Mobile Cloud Service Platform Value DeliveryFigure 4 - Components of Integrated PlatformFigure 5 - Total Mobile Cloud Services Platform Market Forecast: 2013-2017Figure 6 - Total Revenues Generated From API Creation, Management & Discovery Forecast: 2013-2017Figure 7 - Total Revenues Generated From Mobile App Back-End Utilities and Developer Support Forecast: 2013-2017Figure 8 - Number of Mobile Apps Downloaded Connected to Back-End Utilities Forecast: 2013-2017Figure 9 - API Calls to Back-end Utilities Forecast: 2013-2017Figure 10 - Overlapping Market Participants
Table of Tables
Table 1 - API Management VendorsTable 2 - API Marketplaces & PortalsTable 3 - API DirectoriesTable 4 - Aggregation servicesTable 5 - mBaaS VendorsTable 6 - Telecom Operators Providing Mobile Cloud Services PlatformsTable 7 - Invested CapitalTable 8 - IaaS / Mobile Cloud Services Platform Partnerships
3ScaleAdobeAeponaAmazonAOLApigeeApis.ioAppcelleratorAppMobiATTAxwayBlue ViaCaCloudmineDeltaCloudDeutch TelecomDropboxEmergent OneExiconFacebookFeedHenryGoogleHP CloudIBMIntelKasabiKiiKinveyLayer 7Lean EngineMashapeMasheryMicrosoftMuleSoftNetflixOneallOneApiOracleParseProgrammable WebRackspaceRhoMobileSalesforce.comSenchaSinglySOA SoftwareSocrataSoftware AGStackmobStorage Made EasyTelefonicaTibcoTokBokTwitterUnified Cloud APIVordelWSO2Yahoo
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