|[September 25, 2013]
Roku Introduces All-New Family of Streaming Players
SARATOGA, Calif. --(Business Wire)--
Roku® Inc. today announced an all-new family of streaming players.
Designed to provide a better TV experience for every streaming fan, the
new Roku LT, Roku 1 and Roku 2 players give consumers more useful
features - whether it's the ability to turn up a late-night flick
without waking the kids or search quickly for the latest movie - that
let them focus on enjoying their entertainment. The new Roku LT player
will be available in the U.S. while the Roku 1 and Roku 2 players will
be available in the U.S., Canada, the U.K. and the Republic of Ireland.
The flagship Roku 3 player which launched in the U.S. in March is now
also available in all of these countries.
The new Roku streaming player line-up gives consumers more ways to experience better TV. (Photo: Business Wire)
"These new players bring useful improvements at existing prices - just
in time for the holidays," said Jim Funk, SVP of product management,
Roku. "We're giving customers more value for their money by adding a
headphone jack for private listening and dual-band wireless to the Roku
2, and support for 1080p HD video to the Roku 1. We are excited to bring
these and other great features to our new line-up which provides a
better TV experience across every price point."
The new Roku LT, Roku 1 and Roku 2 players along with the Roku 3 provide
access to the Roku Channel Store which features a broad selection of
streaming entertainment - currently at more than 1,000 channels in the
U.S. and at more than 450 channels each in Canada, the UK, and the
Republic of Ireland
All new Roku players feature an updated design. In addition:
The new Roku LT is the easiest and most affordable way to
stream to virtually any TV with support for up to 720p HD video
The Roku 1 takes streaming a step further than the Roku LT with
support for up to 1080p HD video quality.
The Roku 2 offers the same great experience as the Roku 1 and
features a remote with built-in headphone jack for private listening
and dual-band wireless for better Internet connectivity. Both are
popular features that were previously available only with the Roku 3.
Leading the family is the flagship Roku 3 which launched in the
U.S. in March. The fastest-and-most-powerful Roku player to date, Roku
3 sets the bar for streaming with all the features of the Roku 2 plus
Ethernet and USB ports and an enhanced remote with built-in headphone
jack and motion-control for gaming.
For even more entertainment options, Roku's free apps for iOS® and
Android (News - Alert)™ devices transform a phone or tablet into the ultimate Roku
command center. In addition, the Play on Roku feature lets consumers
stream their personal music, video and photos to a Roku player.
In other news today, Roku also announced "Roku Partners with M-GO to
Bring Instant Access to Movies and TV Shows" in the U.S.
Pricing and Availability
In the U.S., the new Roku LT (model 2700), Roku 1 and Roku 2 players are
available for pre-order now for suggested retail prices of $49.99,
$59.99 and $79.99, respectively at Roku.com and are expected to be
available in retail stores beginning in October.
In Canada, the Roku 3 is available now for a suggested retail price of
$109.99 in retail stores. The Roku 1 and Roku 2 players are available
for pre-order now for suggested retail prices of $69.99 and $89.99
respectively at Roku.ca and are expected to be available in retail
stores beginning in October.
In the U.K. and the Republic of Ireland, the Roku 3 is available now for
a suggested retail price of �99.99 at Roku.co.uk and in retail stores.
The Roku 1 and Roku 2 players are expected to be available for suggested
retail prices of �59.99 and �79.99 respectively at Roku.co.uk and in
retail stores beginning in October.
About Roku Inc.
Roku is the creator of the most popular streaming software platform for
delivering video, music and casual games to the TV. Roku launched the
first device to stream Netflix to the TV in 2008, and since then has
sold more than 5 million Roku streaming players in the U.S. Roku players
are also available in Canada, the U.K. and the Republic of Ireland. In
addition, Roku works with OEMs who create Roku Ready™ devices which
access the Roku streaming platform. Roku Ready devices can be purchased
from major retailers in the U.S. Roku was founded by Anthony Wood,
inventor of the DVR. Roku is privately held and headquartered in
Saratoga, Calif., U.S. For more information or to purchase directly from
Roku, visit www.roku.com.
Roku is a registered trademark of Roku, Inc. in the U.S. and in other
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