Garmin Selects COACH14™ for New VIRB™ Action Cameras; CSR enables superior image quality, low power and functionality in new action cameras
(M2 PressWIRE Via Acquire Media NewsEdge) Cambridge, UK and Sunnyvale, California, USA - - CSR plc (LSE: CSR; NASDAQ: CSRE) today announced that Garmin has chosen CSR's COACH14(TM) Digital Video Processor for its first action cameras. The CSR powered water-resistant VIRB(TM) and VIRB Elite(TM), launched in August, enable users to capture their most daring stunts and tricks in quality HD video.
"This is our first premium action camera series and we wanted to make as big an impact on the market as possible," comments Dan Bartel, Vice President of Worldwide Sales at Garmin. "By including CSR's COACH technology we know customers will get the high-quality video they desire. We've worked with CSR for a number of years and their advanced technology always enables us to differentiate our products from the competition."
COACH14, with its high quality video and still capability, low power and advanced features, is perfectly designed to suit the needs of action cameras. It includes proprietary Digital Video Stabilisation (DVS) technology which compensates for shakiness without the need for a gyro, ensuring steady footage even in extreme situations such as snowboarding or mountain biking. It also includes market-leading noise reduction capabilities which allows for high-grade footage even in low-light conditions, advanced colour reproduction and improved dynamic range behaviour.
In addition, COACH14 internal lens correction capabilities enable VIRB users to choose either fish-eye look or undistorted video. COACH14 also delivers proven stills processing capabilities, ensuring still images taken with the VIRB's 16 megapixel camera are of the highest quality. These capabilities include photo burst, time lapse options and stills photography while recording video.
"The action camera market is booming with over thirteen million units predicted to be shipped by 2016," says Slava Barabash, Vice President of Imaging Products at CSR. "By using COACH14, which cuts out gyros, Garmin has been able to lower manufacturing costs while still ensuring the VIRB will be able to capture high quality, full HD detail, whatever the conditions. This ensures consumers get the best combination of quality and cost."
Notes to editors
For full COACH14 product information visit: http://csr.com/products/markets/cameras
CSR is a global provider of innovative silicon and software solutions for the location-aware, media-rich, cloud-connected world. Our platforms are optimised for the automotive navigation and infotainment, digital cameras and imaging, connected home infotainment and wireless audio markets. We provide solutions to complex problems in the audio-visual, connectivity and location technology domains across a broad range of markets, with a technology portfolio that includes GPS/GNSS systems, Bluetooth, Wi-Fi, FM, NFC, aptX and CVC(TM) audio codecs, JPEG, MPEG, H.264 imaging, PDL printing, microcontrollers, DSPs and broadband receivers. CSR's technology solutions and market platforms enable its customers to deliver a superior user experience and are adopted by leaders in the auto, computer, home and mobile markets. More information can be found at www.csr.com. Keep up to date with CSR on our technical blog or CSR people blog, YouTube, Facebook or follow us on Twitter at twitter.com/CSR_plc.
CAUTIONARY NOTE ON FORWARD LOOKING STATEMENTS
This press release contains certain statements (including statements concerning plans and objectives of management for future operations or performance, or assumptions related thereto) that are not historical facts and constitute 'forward looking statements' within the meaning of the United States Private Securities Litigation Reform Act of 1995 in relation to CSR's COACH14(TM) or other COACH technology, and their performance characteristics in consumer electronics product, and other future events and their potential effects on CSR. These forward-looking statements can be identified by words such as ''will,' 'can deliver,' offers', 'allows', 'to enhance,' 'enables,' 'designed to,' and other similar expressions regarding the performance characteristics of CSR's COACH14, and their performance characteristics in consumer electronics products, and their potential effects on CSR. Any future release of CSR's COACH14 or other COACH technology or consumer electronics products containing such technology, related products or modifications to such products' capability, functionality or features are subject to ongoing evaluation by CSR and its customers, and may or may not be implemented and should not be considered firm commitments by CSR or its customers and should not be relied upon in making purchasing decisions. Such forward-looking statements represent the current expectations and beliefs of management of CSR, and are based upon numerous assumptions regarding CSR's business strategies and the environment in which CSR will operate and therefore involve a number of known and unknown risks, contingencies, uncertainties and other factors, many of which are beyond the control of CSR, including, but not limited to, those detailed from time to time in CSR's periodic reports (whether under the caption Risk Factors or Forward Looking Statements or elsewhere), which are available at the SEC's web site http://www.sec.gov. Each forward looking statement speaks only as of the date hereof. CSR does not undertake to release publicly any updates or revisions to any forward looking statements contained herein, otherwise than required by law.
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